2014 was a great year for our Subaru dealer clients. Take a look at the Performance Analysis Reports we put together in partnership with IHS / POLK. Below is a quick overview summary, but then continue to read below for more specifics and to download the Mazda Performance Analysis Report Inf0-graphic. These are some AMAZING results.
Subaru Performance Summary
- 22,830 Hooklogic Incentivized Leads
- 8,686 Walk-ins
- 38% Lead-to-Show rate
- 68% (7 out of 10) Purchase Rate
- 26% Internat Closing Ratio
- 69% Loyalty / Defection Rate
- 73% Conquest Sales Rate
Purchase Analysis Report for Subaru dealerships:
22,830 Hooklogic Leads were generated and incentivized for our Subaru dealer clients during the months of 6/1/2013 – 5/31/2014
Of those incentivized leads, 8,686 walked into a Subaru dealership that utilizes HookLogic’s suite of products after engaging with either Wed2Show or Lead2Show. That makes for a 38% Lead-to-Show rate. This is more than twice the national average of 17%.
Subaru Sales Match Data
Of the 8,686 leads that were incentivized and walked into this group of Subaru dealers for a test drive, 68% (7 out of 10) purchased a vehicle.
Here is another quick review of the Performance Summary..
Subaru Performance Summary
- 22,830 Hooklogic Incentivized Leads
- 8,686 Walk-ins
- 38% Lead-to-Show rate
- 68% (7 out of 10) Purchase Rate
- 26% Internat Closing Ratio
- 69% Loyalty / Defection Rate
- 73% Conquest Sales Rate
Loyalty/Defection and Conquest Sales
The Loyalty/Defection rate for our Subaru dealer's is 69%. Meaning, of those customers that sent in a lead for a Subaru, bought a Subaru. Our Subaru dealers also have a 73% Conquest Sales Rate.
*A conquest sale occurs when a consumer purchases a Subaru and did not already have a Subaru vehicle in their garage. Subaru average conquest sales rate: 36%.
Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show, when more in-market shoppers show up at your dealership for a test drive, you sell more cars.
If you're a Subaru dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.