Subaru Dealerships Using HookLogic – Performance and Results

2014 was a great year for our Subaru dealer clients. Take a look at the Performance Analysis Reports we put together in partnership with IHS / POLK. Below is a quick overview summary, but then continue to read below for more specifics and to download the Mazda Performance Analysis Report Inf0-graphic. These are some AMAZING results.

Subaru Performance Summary

• 22,830 Hooklogic Incentivized Leads
• 8,686 Walk-ins
• 38% Lead-to-Show rate
• 68% (7 out of 10) Purchase Rate
• 26% Internat Closing Ratio
• 69% Loyalty / Defection Rate
• 73% Conquest Sales Rate

Purchase Analysis Report for Subaru dealerships:

22,830 Hooklogic Leads were generated and incentivized for our Subaru dealer clients during the months of  6/1/2013 – 5/31/2014

Of those incentivized leads, 8,686 walked into a Subaru dealership that utilizes HookLogic’s suite of products after engaging with either Wed2Show or Lead2Show. That makes for a 38% Lead-to-Show rate. This is more than twice the national average of 17%.

Subaru Sales Match Data

Of the 8,686 leads that were incentivized and walked into this group of Subaru dealers for a test drive, 68% (7 out of 10) purchased a vehicle.

*This group of Subaru dealers are closing HookLogic incentivized showroom ups at 68% with an overall Internet lead closing ratio of... 26%. Do you currently have a lead source that's closing at Twenty six percent? Do you have a tool that allows you to incentivize your existing 3rd Party and 1st Party leads - allowing you to close those leads at a higher ratio

Here is another quick review of the Performance Summary..

Subaru Performance Summary

• 22,830 Hooklogic Incentivized Leads
• 8,686 Walk-ins
• 38% Lead-to-Show rate
• 68% (7 out of 10) Purchase Rate
• 26% Internat Closing Ratio
• 69% Loyalty / Defection Rate
• 73% Conquest Sales Rate

Loyalty/Defection and Conquest Sales

The Loyalty/Defection rate for our Subaru dealer's is 69%. Meaning, of those customers that sent in a lead for a Subaru, bought a Subaru. Our Subaru dealers also have a 73% Conquest Sales Rate. 

*A conquest sale occurs when a consumer purchases a Subaru and did not already have a Subaru vehicle in their garage. Subaru average conquest sales rate: 36%. 

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show, when more in-market shoppers show up at your dealership for a test drive, you sell more cars.

If you're a Subaru dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.

Mazda Dealerships Using HookLogic – Performance and Results

So far we have introduced the 2014 Performance Analysis Reports for Volkswagen, Ford, Chrysler, Toyota, and Kia. Who's next? How about Mazda? Here's a quick summary:

Mazda Performance Summary

• 9,609 Hooklogic Incentivized Leads
• 2,423 Walk-ins
• 25% Lead-to-Show rate
• 61% (7 out of 10) Purchase Rate
• 15% Internat Closing Ratio
• 64% Loyalty / Defection Rate
• 70% Conquest Sales Rate

Purchase Analysis Report for Mazda dealerships:

9,609 Hooklogic Leads were generated and incentivized for our Mazda dealer clients during the months of  6/1/2013 – 5/31/2014

Of those incentivized leads, 2,423 walked into a Mazda dealership that utilizes HookLogic’s suite of products to test drive a vehicle after engaging with either Wed2Show or Lead2Show. That makes for a 25% Lead-to-Show rate. This is more than twice the national average of 17%.

Mazda Sales Match Data

Of the 9,609 leads that were incentivized and walked into this group of Mazda dealers for a test drive, 61% (6 out of 10) purchased a vehicle.

*This group of Mazda dealers are closing HookLogic incentivized showroom ups at 61% with an overall Internet lead closing ratio of 15%.

Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring is their Lead-to-Show.

Mazda Performance Summary

• 9,609 Hooklogic Incentivized Leads
• 2,423 Walk-ins
• 25% Lead-to-Show rate
• 61% (7 out of 10) Purchase Rate
• 15% Internat Closing Ratio
• 64% Loyalty / Defection Rate
• 70% Conquest Sales Rate

Loyalty/Defection and Conquest Sales

The Loyalty/Defection rate for our Mazda dealer's is 64%. Meaning, of those customers that sent in a lead for a Mazda, bought a Mazda. Our Mazda dealers also have a  70% Conquest Sales Rate. 

*A conquest sale occurs when a consumer purchases a Mazda product and did not already have a Mazda vehicle in their garage. Mazda average conquest sales rate: 38%. 

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show, the more in-market shoppers showing up at your dealership, the more opportunities and more sales you'll get.

If you're a Mazda dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.

HookLogic to Discuss the Lead to Show Process at Digital Dealer Workshop in January

logo-digital-dealer-workshops

Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online, and HookLogic will be there presenting as well talking about converting Internet leads into showroom traffic. Two distinctively different tracks will be offered and are customized to your level of experience:

1. The dealer who feels behind on his or her e-commerce education.
2. The dealer who is prepared but wants to excel.

Topics range from social media to website analytics and maximizing your CRM to converting leads.

The workshops have been carefully crafted to give you the essential information to grow your business. Digital Dealer understands how critical education is to your success so they are bringing the best information to you.

WHO SHOULD ATTEND?

Dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, CRM Managers, BDC Managers and Fixed Operations Managers Dealers, bring your managers. Managers, bring your dealers.

FOUR WORKSHOP TRACKS

Track 1: 360 Degrees of Automotive e-Commerce

This track is designed for dealers that know they "don’t get it" but understand the importance of it. This classroom style workshop will run the entire day with four consecutive workshops that will take you through the fundamentals of digital marketing and online sales. This workshop will have you leaving with the confidence to approach your Internet strategies.

Tracks 2-4: Intermediate to advanced education

Attendees can choose any workshops within these tracks as desired throughout the day.

Track 2: Social Media and New Technologies Track 3: Sales, Process and Fixed Operations Track 4: Websites, Marketing and Analytics

At the one day Digital Dealer Workshop you will learn essential information for online success, including:

• Maximizing online sales
• Improving online marketing
• Developing strategies for SEM and SEO
• Maximizing your social media and reputation management
• Creating e-commerce strategies
• Maximizing brand recognition
• Improving sales processes
• Demonstrations on emerging technologies
• Gaining market share
• Reducing costs and increasing gross profit
• Maximizing other profit centers

WHEN?

Tuesday, January 17, 2012, 8:00am - 6:00pm. Workshops begin at 10:00am.

WHERE?

Hilton Houston Post Oak in Houston, Texas, less than one mile from the Galleria area.

About HookLogic's Session

It’s all about the Show, Baby!

David Metter is on the session ticket to talk about the evolution of Internet lead management that has lead dealers to understand that their main focus has to be on driving quality customers from their leads into the showroom floor. This is an ongoing conversation Metter and HookLogic are having with dealers across the country that offers data-driven insight into what works today.

Other sessions include:

Mobile Marketing and the Dealer with Ben Anderson; Using Auto Shopper Data to Learn More about Every Lead with Jason Ezell Practices to Improve Customer Retention with Bill Wittenmyer 7 Online Strategies to Double Your Fixed Ops Profit in 2012 with Jeff Clark LIVE Mystery Phone Shop with Jerry Thibeau 7 Secrets To Internet Marketing with Larry Bruce Connecting with Customers in Every Moment of Truth with Ed Parkin The Future of Digital Finance with Pete MacInnis How Search Has Radically Changed The Way Consumers Shop For Cars with Julio Gonzalez Social Media: The most important things you need to know today with TBD

REGISTRATION

Register early to take advantage of early bird pricing. Early registration cutoff is December 31.

Click here to visit the Digital Dealer Workshops website for registration information.

Twitter hashtag: #DDW

Jeff Kershner to Panel at 7th Annual KainAutomotive Clients & Friends Workshop

The 7th Annual Kain Automotive Clients and Friends Workshop for Automotive Digital Success in 2012 is coming up later this month. HookLogic Director of National Sales Jeff Kershner is slated to present there this year, and we wanted to make sure you know about it in case you plan to attend. The Kain workshop is known for covering advanced processes, tactics, technology, digital marketing Strategies and Solutions for Internet / BDC Operations. Kershner will be on at around 2pm sharing success stories that a few of our own customers have been experiencing since incorporating AutoHook into their dealerships.

The workshop begins Monday November 14 with vAuto Founder Dale Pollak kicking things off as speaker for the opening session. There will be numerous sessions, breakouts, discussions, panels, and presentations during the course of two days, so check out the site to see what suits your fancy. If you plan to attend be sure to connect with us there. Also attending from HookLogic will be Director of Business Development Ryan Gerardi.

Visit KainAutomotive.com and look for a link to the event details, or just click here.