2014 was a great year for our Subaru dealer clients. Take a look at the Performance Analysis Reports we put together in partnership with IHS / POLK. Below is a quick overview summary, but then continue to read below for more specifics and to download the Mazda Performance Analysis Report Inf0-graphic. These are some AMAZING results.

Subaru Performance Summary

22,830 Hooklogic Incentivized Leads
8,686 Walk-ins
38% Lead-to-Show rate
68% (7 out of 10) Purchase Rate
26% Internat Closing Ratio
69% Loyalty / Defection Rate
73% Conquest Sales Rate

Purchase Analysis Report for Subaru dealerships:

22,830 Hooklogic Leads were generated and incentivized for our Subaru dealer clients during the months of 6/1/2013 – 5/31/2014

Of those incentivized leads, 8,686 walked into a Subaru dealership that utilizes HookLogic’s suite of products after engaging with either Wed2Show or Lead2Show. That makes for a 38% Lead-to-Show rate. This is more than twice the national average of 17%.

Subaru Sales Match Data

Of the 8,686 leads that were incentivized and walked into this group of Subaru dealers for a test drive, 68% (7 out of 10) purchased a vehicle.

*This group of Subaru dealers are closing HookLogic incentivized showroom ups at 68% with an overall Internet lead closing ratio of... 26%. Do you currently have a lead source that's closing at Twenty six percent? Do you have a tool that allows you to incentivize your existing 3rd Party and 1st Party leads - allowing you to close those leads at a higher ratio

Here is another quick review of the Performance Summary..

Subaru Performance Summary

22,830 Hooklogic Incentivized Leads
8,686 Walk-ins
38% Lead-to-Show rate
68% (7 out of 10) Purchase Rate
26% Internat Closing Ratio
69% Loyalty / Defection Rate
73% Conquest Sales Rate

Loyalty/Defection and Conquest Sales

The Loyalty/Defection rate for our Subaru dealer's is 69%. Meaning, of those customers that sent in a lead for a Subaru, bought a Subaru. Our Subaru dealers also have a 73% Conquest Sales Rate.

*A conquest sale occurs when a consumer purchases a Subaru and did not already have a Subaru vehicle in their garage. Subaru average conquest sales rate: 36%.

Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show, when more in-market shoppers show up at your dealership for a test drive, you sell more cars.

If you're a Subaru dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.