In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process. They needed to identify which sales they were losing to their top competitors and the sources responsible for those defections. After defining the areas where they could improve, they needed a solution to help them reclaim lost sales to the competition.
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In addition to the select models determined by SOA, Ciocca Subaru used AutoHook’s Web2Show solution to incentivize all new models in their inventory not covered by the program, allowing them to:
Boost performance of all new inventory by converting more VDP views into showroom visits
Customize the value of the incentive offers (ranging from $25-$65) based on their location’s unique needs, sales goals and specific models they needed to move
Increase offer amounts for models they wanted to target or in specific zip codes where they had the most opportunity to increase market share
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Planet Honda enlisted AutoHook to help improve their overall sales performance by executing the following goals:
Increase sales specific to the models that represented the most opportunity for their store
Re-engage lapsed leads over 90 days old and convert them into showroom visits
Identify and eliminate ineffective lead providers to reduce wasted marketing dollars and focus on the leads most likely to close
Learn how this dealer increased their overall close rate by 60.5% despite a 30% reduction in lead volume!
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After recognizing success with the national Hyundai Test Drive Program, Route 46 Hyundai was looking for additional ways to drive even more showroom traffic and incremental sales.
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Rogers Hyundai needed a way to make sense of their CRM data to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. They needed a solution to pinpoint operational areas of high defections in order to implement changes to reduce lost sales and close more deals.
Using AutoHook's Traffic Conversion Analysis (TCA) and the resulting action items AutoHook recommended, Rogers Hyundai successfully decreased their overall defections, while significantly increasing the performance of their lead follow-up process in just three months. In addition, TCA was able to prove the dealership's sales staff decreased defections during this period, with one undercover rock star who increased their closed sales by a whopping 118%!
In a down market, Morrie’s Brooklyn Park Subaru experienced a considerable decline in lead volume from April to June of 2017. In addition to a large drop off in leads, their lost sales and defection rates were significantly higher than the national sales trends. They needed a solution to identify the source of all lost sales and a strategy to reduce the rate of defection to other dealers, while growing their market share in surrounding zip codes.
In order to overcome the challenges and heightened competition of a flat market, Boucher Hyundai needed a way to protect their territory by increasing their market share, improving their sales efficiency, and reducing the incidence of lost sales to other dealers in their PMA.
