In addition to the select models determined by SOA, Ciocca Subaru used AutoHook’s Web2Show solution to incentivize all new models in their inventory not covered by the program, allowing them to:
Boost performance of all new inventory by converting more VDP views into showroom visits
Customize the value of the incentive offers (ranging from $25-$65) based on their location’s unique needs, sales goals and specific models they needed to move
Increase offer amounts for models they wanted to target or in specific zip codes where they had the most opportunity to increase market share
Click below to see the complete set of results and how we did it.
