IHS Automotive Partners with HookLogic to Improve Digital Marketing, Vehicle Launch and Incentive Management
IHS Automotive, a global provider of strategic information and insight to the automotive industry and part of IHS, Inc. (NYSE: IHS), today announced that it has launched its Integrated Lead and Incentive Management solution in partnership with HookLogic.
This new solution offers OEM national sales companies improved web-based lead performance and incentive management as part of a larger audience analysis, targeting and activation service.
Doubling a dealerships average lead to show rate (showroom visits), at an average cost/sale of less than $75, the integrated solution improves lead performance and incentive management across vehicle launch and life-cycle marketing programs. The solution combines industry-leading predictive models and lead scoring from IHS Automotive, with HookLogic’s multi-channel (traditional and digital) targeted incentives to drive an average close rate of 60 percent for incentive responders.
As part of a broader digital marketing and audience management solution, IHS predictive models span brand, make, model propensities, in-market, buyer preference and custom applications. IHS models target at a highly granular level, improving accuracy, relevance and overall campaign performance yield by 2 to 3 times. Current plans are for quarterly updates to the standard model library.
“The IHS Automotive – HookLogic offering will give our customers “game-changing” capabilities to drive substantial business improvement across new vehicle launch, loyalty, retention, conquest and lifecycle marketing programs,” said Steve Had, vice president of multi-channel marketing solutions at IHS Automotive. “The solution has been delivering impressive results in early stage retail campaigns. We are excited to now bring this unique and powerful capability to the entire automotive industry.”
About IHS Automotive (www.ihs.com/automotive)
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.
HookLogic Integrates with OEM Conquest Direct Mail Campaign for Dealer Success
On the heals of multiple success stories with our digital solutions, HookLogic has branched out over the past year and participated in various dealership and OEM advertising and marketing campaigns. For example, earlier this spring an OEM reached out and requested the HookLogic quickly integrate its offerings into a Conquest campaign. With only a week to prepare, HookLogic leveraged its API that allowed unique codes to be distributed for over 50,000 mail pieces. The direct mail campaign targeted customers that drove competitor vehicles but never purchased the intended OEM’s cars. Almost immediately, the dealerships saw success with customers showing up to test drive thier cars. At the end of the campaign, HookLogic was able to report a “show rate” of almost 2%, unheard of with a conquest direct mail campaign. This success has led to larger campaigns. As a second example, another national campaign launched this month reached almost 1 million targeted codes. In the first week alone, there were nearly 500 test drives. If you or your agency deliver one-to-one email, direct mail, and voice campaigns, contact HookLogic for more information on how integrating our solutions can drive higher conversion and lower cost per sale.
