;

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent, this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get, the higher your show rates will be and the higher your close rates will be.

 

 

So how do you get more high-quality leads? Here's a step-by-step guide to formulating a winning lead strategy:

  1. What geographical areas do you want to draw customers from? Most dealers have a pretty good idea of where most of their customers reside. If you don't, your dealership management system (DMS), sales data heat mapping, and market share reports can give you that information. Use geo-targeted marketing solutions for your website, mobile advertising, and other targeted marketing opportunities to execute against those opportunities. 
  2. Who is your target market? "Profiling" is a bad thing if you're on the police force, but business owners know that developing profiles of their prototypical customers is a helpful exercise. This requires a little more thought than defining a geographical territory. Delve a little deeper and segment customers by gender, age group, income level, occupation and other characteristics. Develop six "personas" or profiles of your typical customers, such as "woman in her 30s with two small kids and works in the finance industry." Then sketch out what their daily routines may be like, where they commute, where they shop and where they get their news. Places you identify in your customer profiles may be good places to target with marketing campaigns.
  3. How many Internet sales consultants do you have? This is pretty straightforward. How many people on your staff are trained to handle your leads and are held accountable for following up?  Set them up for success instead of inundating them with opportunities for failure. 
  4. How many Internet leads should you be getting? For every Internet salesperson, figure that 80 to 100 leads per month is a reasonable figure for them to handle. Multiply the number of salespeople you have by 100, and that should be your monthly lead goal.
  5. Knowing your lead goal, how many website visitors do you need? If your website is optimized for conversion, you should be averaging a five percent conversion rate. So if you want 500 quality leads every month, you'll need 10,000 website visitors every month.
  6. Identify lead sources by traffic, volume, show and close rates. Which marketing channels deliver most of your website traffic? How many from your latest SEM campaigns, email marketing campaigns, digital advertising, social media, etc.? In addition to the volume of website visitors, calculate the conversion rates, show rates and close rates from each lead source. Just because one channel is delivering a lot of traffic doesn't mean you should allocate more budget to that channel unless the leads are closing at a rate of 20 percent or better.
  7. Allocate your budget. Adjust your marketing budget according to the best-performing lead sources. The higher the show and close rates a lead source delivers, the more you should allocate to that channel. As long as the source continues to deliver the same show and close rates, try increasing the budget a little bit every month. At some point, increasing the budget will not deliver a higher volume of leads and the show and close rates may stabilize. At that point, continuing to increase the budget isn't necessary.
  8. Turn leads into shows. What are your dealership’s established processes? Your lead follow-up process should be written down and copies should be posted on every sales associate's desk so they are reminded on a daily basis how important it is to follow the process. Ideally 25 to 30 percent of your leads will turn into shows but the national average is 17%. Focus on this metric.  It will dramatically change your ROI.
  9. Require accountability. How do you measure whether processes are being followed? A system of accountability needs to be set up with one person in charge who will hold salespeople accountable.  Inspect what you expect. 
  10. Analyze results and change as necessary. Once you have a winning lead strategy, analyze results on a monthly basis. As the market changes, as the seasons change, as consumers’ preferences change, so might your lead strategy. Keep a close eye on the Key Performance Indicators (KPIs) from each of your marketing channels and make adjustments when you see the numbers change.

 

Every dealership is different, so there's no set formula for a winning lead strategy. Some trial and error and experimenting with new lead sources may be necessary before you finally come up with a strategy that delivers. How do you formulate your dealership's lead strategy? What are your favorite tips for increasing website traffic, lead conversion rates, show rates and close rates?

 

# # #

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

Marketing today mandates an omni-channel approach. No longer can you simply rely on a website and traditional media. An effective marketing strategy should include such tools as a comprehensive SEO and social media strategy, pay per click ad campaign, presences on third party listing sites, display ads and email marketing, to name just a few.

Because consumers are visiting so many sites in their car-buying journey, I think it would be fair to say that attributing a customer’s visit or transaction to a single source would be misleading. A customer could easily bounce from a manufacturer’s page, to vehicle review sites, to a third party listing site, then go to a dealer’s website, and then perhaps leave there to read reviews on yet another site. Therefore, attributing a conversion to a single page, source or form could lead to erroneous information and budgetary decisions based on that incorrect data – this could then lead to campaigns that are not as effective as they should be.

Some of the most common automotive KPIs currently used include Click Thru Rates; Conversion Percent, Site Visits; VDP views; Dealership address and directions; pricing; and engagement rates on any social media pages. I realize that some dealers may not have the time or resources to track the customer’s entire journey. If this is the case, at least pay attention to the two KPIs that give you real and actionable data:

1.    Lead to Show Ratio

2. Show to Close Ratio

While these KPIs won’t map out the customer’s journey, what they will do is help you to determine what marketing efforts are producing a return on your investment – and which are not.

A typical beginning of the month has management analyzing marketing sources and measuring their effectiveness by close ratio – i.e.:  We spent this much money and sold this many cars for this much profit. While this typical action may help determine if your marketing is producing revenue, it won’t help to determine whether it could be producing MORE revenue.

If you received 100 leads from prospects touched by all of your marketing and sold 10 cars, you would find that you have a 10 percent closing ratio. Whether this number is good depends on the market density.

But what does it really tell you? And what happens when you add your show ratio into that equation? By taking that same number of leads and discovering how many of those leads actually came in, you can determine whether your marketing is effective – i.e.: did it do its most fundamental job – did it drive traffic into your store?

You can then use that number to discover the show to close ratio. The first answer (lead-to-show) shows marketing effectiveness. While the second illustrates organizational effectiveness. You may be getting a high volume of customers into your dealership but fail to close them once they are there. OR, there could be a process issue in how leads are being handled.

Take the time to add these KPIs when calculating your lead providers and you’ll be better able to judge their performance and make better budgetary decisions. 

How to Stop Showrooming! (Recorded Webinar)

Click here to Watch the recorded video now.

FACT: Your customers are shopping your competitors right from your lot. 

It’s true! Over 60% of your dealership visitors are using their smartphones to compare your prices with your competition. When you see this, know that 2/3 of these car shoppers will leave your dealership to visit another store within a day.

This is called “showrooming” and over the last few years, as mobile usage has become an increasingly integral part of the car buying process, showrooming has also become an increasingly pervasive problem in our industry. More than ever, dealers need a comprehensive mobile strategy to stop showrooming and stay ahead of the competition.

DO YOU WANT TO KNOW HOW TO STOP SHOWROOMING AND SELL MORE CARS?

In this exciting 1 hour webinar, auto industry expert David Metter will discuss how to combat showrooming using readily available technology and proven mobile strategies. His unparalleled experience, insight and methodology are sure to bring swift and dramatic results for your dealership so that you can reduce the effects of showrooming immediately! 

Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide. To add to this issue of trust, in many dense markets, dealers participate in a fierce race to the bottom -- promising deep discounts on vehicles through their advertising… but then do a bait and switch. It’s not uncommon to hear a complaint from a customer that was given one price on the phone or online, just to discover a significant price change once they arrive at the store. Perhaps this was due a failure to qualify for a rebate, so was not exactly deceptive advertising. But, ultimately, it’s the consumer’s perception that matters.

 

The same trust factor presents itself when it comes to converting leads on dealership’s websites. Customers are afraid to fill out forms because they believe that, rather than fulfilling the promise on the form (i.e.: get a price), they will be barraged with e-mails and phone calls constantly. And, in many cases, that is exactly what happens -- the customer never gets what the form promised – a price. Many first responses from a dealership to a lead simply ask the customer when they can come in. Why would a customer want to come into your store if your first response to them was perceived as unhelpful?

 

To increase customer engagement and get a higher percentage to actually show at your dealership, perhaps consider delivering on the promise that the call-to-action (CTA) makes. If the CTA says fill out the form to get a price, give them a price. It’s certainly your decision as to if you want to give out pricing immediately or not. All I’m saying is that, if your dealership doesn’t want to give out pricing, change the wording on the CTA. The same concept goes for any of your conversion forms: trade value, financing, service appointments, coupons and incentives.

 

The first step to getting a customer into the showroom is to build rapport. If you were to greet a customer on the lot and they mentioned that they wanted to look at a certain vehicle, you would take them to that vehicle, chatting with them along the way. When a customer completes a conversion form, they are basically asking a direct question depending on the form – What is the Internet price? Can I get financed? When can I come in for a service appointment? How much is my trade-in worth? The way these questions are answered is key – these answers create the first impression in the customer’s eyes. If the dealership provides the information it promised on the conversion form, it certainly stands a better chance of being perceived as helpful. It can then begin the journey towards building trust. By not providing the information that was promised, the customer could perceive the dealership as unhelpful. It then becomes that much more difficult to engage the customer. Or, you just lose them and they go to the competition down the street.

 

This principle applies to any promises made on a dealership website. Deliver the information they want if you promised it on a conversion form. If you promise an experience, discount or incentive, be prepared to deliver it when they arrive. First impressions are important and, as we all know, you only get one chance to make one. Make yours count. 

Is Showrooming Stealing?

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen.  However, one surprising argument posted in an article by speaker, trainer and consultant, Bob Phibbs, went so far as to make the claim that showrooming is akin to stealing.

In his article, he explained that while consumers conduct a large part of their research online, they still love to touch, feel and physically look at products, which they cannot do on the Internet. His viewpoint is that retailers spend tons of money to have nice stores, great product displays, staff and inventory. Then they see consumers come in with the express intent to research the product they are interested in, just to leave and buy it for a better price elsewhere, or online.

Blog_showrooming.png

Along the same line of thought, one disgruntled retailer chose to take this route in attempt to combat showrooming:

Isn’t this being a little small minded about where commerce is truly headed? To be successful in business we must all be willing to change and adapt with the times to some degree, or get left behind.  This extreme measure by the retailer will probably serve to deter more business than it gains. Can you imagine having this in your car dealership? 

Wouldn’t it be better to provide free Wi-Fi, and a great shopping experience and win customers over while they are at your dealership, rather than drive them away with unfriendly business practices?

The fact is that showrooming is here to stay -- it has become a natural part of consumer shopping behavior. Rather than trying to fight it, it perhaps makes more sense to explore ways to embrace it and use it to our advantage.  Think about it, the bottom line is that this practice could actually be driving MORE leads into your dealership, if you’re competitive in the marketplace. Perhaps the point is how you handle these leads once they arrive.

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and browse a dealer’s inventory on their website or, more commonly, a car buying portal site. In fact, the same Autotrader study showed that 79 percent of consumers are using the Internet in their car-buying process.

When the consumer has completed their research, decided upon a vehicle and visited a dealership to view and/or test drive it, many don’t actually end up buying the vehicle they came in to look at. They end up finding something more suitable to their lifestyle, or one that is a better fit for their budget.  

They arrive at the dealership, armed with all their Internet research -- ready to do battle should they experience anything less than a frictionless experience. However, many find themselves in a situation whereby they are perhaps not quite as ready for battle. Perhaps they now feel they will be at a disadvantage at the negotiating table.

So what does THIS consumer do now?  

They whip out the one thing most consumers never leave home without -- their smartphone, right in the dealership’s showroom, and start shopping the competition. A 2014 survey by J.D. Power and Associates revealed that 34 percent of new-car buyers who research online use a smartphone or tablet while shopping at a dealership, up from 29 percent in 2013. Vehicle pricing is the most frequently accessed content while at a dealership (61 percent), followed by model information (42 percent), searching inventory (40 percent) and special offers/incentives (36 percent). 

If consumers are so armed to the teeth with information, why do 61 percent access information on vehicle pricing while at a dealership? Most likely because they changed their minds while viewing the vehicle and landed on a car other than the one they came to look at. This use of smartphones by dealership customers to research the inventory of other competing dealerships may well lead to an increase in dealership visits.

You can’t buy a car from the Internet – not yet, at least – so it might be wise to consider that the buyer that walks through their door with the MOST information is the one that you should ensure gets the BEST customer experience. As they, according to the J.D. Power study, are the ones likely to visit more dealers.

When consumers are shopping for a vehicle, they may think they know what car they want to buy. However, studies show that they can easily change their minds while at your dealership. And, if they are shopping your competitor’s inventory right from your lot, they may also change their minds about if they want to buy a car from YOU.  Give your customers a good reason to buy from you versus any competition, and perhaps you’ll find less resistance, happier customers and more sales.  

In the end, the Internet is not a dealership’s enemy.  It provides us all with much needed information and services that can be much harder to find elsewhere. Consumers will use it whether you want them to or not. Embrace technology and find a way to use it to your advantage. If you still don’t agree, just remember the old saying:

 Keep your friends close and your enemies closer.

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

By: David Metter

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are harder to track), and the average website conversion rate for most dealerships falls in the two to four percent range. Yet, there are dealerships that are converting upwards of eight percent on a regular basis. That's DOUBLE the average.

Why the big disparity?

Dealers spend a lot of money on SEO/SEM, and the reason why is clear: more visitors = more leads. Yet SEO/SEM is just one part of the equation. An equally important factor in the equation is conversion rate optimization (CRO). For some reason, many dealers spend a tiny fraction of their SEO/SEM spend on CRO. Maybe because they believe CRO is the sole responsibility of their website provider, and there's not much they can do about it.

This mistaken belief could be costing your dealership thousands of dollars every month. It is true that your website vendor can do a lot to increase conversion rates. It is also true that your dealership can do a lot to increase conversion rates. Dealerships with conversion rates higher than six percent aren't doing it by accident. They have taken ownership of their CRO. As a result, they are outperforming their competitors.  How do they do this?  Instead of playing the same old game, the progressive dealerships CHANGE THE GAME.

Who is responsible for what?

You can say that your website provider is responsible for the design and technical elements of conversion but ultimately you are in control of your own destiny.

Shake things up on your site including:

· Change the design elements on the website; i.e. colors, ease of 

navigation, headlines and font options

· Change the design and usability of inventory pages

· Change the conversion tool design and placement; i.e. chat forms, email submission forms, phone numbers 

· Change the call to action button design and placement

· Optimize your site and all the above design elements for mobile devices

Your dealership is responsible for the majority of the messaging that is proven to convert, including:

· Brand messaging

· Creating a value proposition and unique differentiator; i.e. why buy from you?

· Social proof: customer testimonials and reputation/review management

· Messaging that earns and builds your customers' trust and loyalty

· Providing website vendors with awesome images, videos and inventory descriptions

· Giving your customers a reason to stay on your website; i.e. a blog with 

educational and entertaining articles that help customers in their purchase process

· Really change the game by giving your customers an incentive to come in and take a test drive

Steps your dealership can take right now to increase conversion rates:

1) Set your bar higher. Since when is it okay to be average? If your website conversion rate is in the "average" range of two to four percent, set a new goal. Aim to double that conversion rate to four or eight percent, or to double the amount of leads you get, in six months to a year. Announce the goal and try to get buy-in for the support you will need to get there. Then go after the goal with tenacity.

2) Expect more from your website provider. Tell your website provider your goal is to double your conversion rate and ask them for suggestions. After all, they may think you're happy with average conversion rates. Ask them to try A/B testing on different conversion elements such as your email submission forms, call to action buttons, headline styles and more.

3) Take ownership of your content. Sure, most website providers will write copy for your website, social media platforms and even your blog. But they don't know your business like you do. People buy from businesses they like and trust. Does your website and social messaging give customers a reason to like and trust you?  Or does it look like many other cookie-cutter dealership websites? Before increasing the spend on your next SEM campaign, take a look at your website CRO. Is your dealership doing its part? Is your website provide doing theirs? Ultimately, the dealer is responsible for tracking and managing the CRO responsibilities of both parties. So set a new goal, aim high and you never know; this time next year your website conversion rate could be double what it is now. 

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair  they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need.  In reality, I shop more than my wife and kids… they just don't go with me.  

But the real reason it caught my attention is that it is such a great illustration of a somewhat new “challenge” that has hit the retail world, and one that I work to help many dealers with – showrooming. I talk about showrooming and how it is affecting dealerships a lot – but sometimes the concept itself doesn’t sink in. Perhaps it’s because customers aren’t as direct as the lady in the cartoon. Maybe some dealers just don’t see customers using their smartphones to compare prices while still sitting right in the showroom, or out on the lot. But I guarantee you it is happening all the time. In fact, over 60 percent of customers visiting an auto dealer's lot will use their smartphones to simultaneously shop the competition. And two thirds of those will leave that dealership and visit another store within a day. This is showrooming

This cartoon perfectly illustrates the concept. No doubt you’ve comparison priced items at one point – whether that was a television, refrigerator, or even just a book. All of us want a good deal. Amazon makes it very easy with their app. All you have to do is scan a bar code and you’ll have the online price. There are other apps that will even show you the prices at multiple stores.

I have no doubt that some entrepreneur will someday create an app that will allow car shoppers to accomplish a similar result simply by using their phone to scan a VIN. Heck, we have already built our solution to incentivize a customer  and allow them to text our dealer while sitting in a competitive dealership.  

This is what’s happening in retail on a daily basis – and has been for a while now. Consumers are realizing that they can price shop a car dealership just as easily as can shop for anything else. And that’s why it’s important to find ways to keep that customer in your dealership. And, if you feel even more enterprising, find an effective way to lure the customer shopping your inventory while at your competitor, into YOUR showroom, and away from theirs.

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are from mobile phones and tablets, and 71% from desktop or laptop computers.  Remember, smartphones are just mini-computers and shoppers are using them to obtain information on product availability via a streamlined process. Photos, videos, and pricing info need to be easily accessible on mobile platforms.  Dealership window stickers offering QR or Barcodes that provide more information than is shown on vehicle stickers helps connect shoppers to the dealership and provides a way for dealers to track these prospects.

With mobile users spending more than two hours a day on their devices, dealers have ample opportunities to connect with and advertise to these consumers and potential buyers. Remember, these mobile viewers are down the funnel in their car buying decision-making.  Make sure that you are prepared to convert them. 

http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-the-americas? (Slide 209)

The rule for mobile:  Make it simple for shoppers to connect with auto dealership team members, either via an instant call process or text messaging.

2.     What your Competition is doing in the Mobile Space

Dealers who have been operating in the mobile space for a while have focused on text messaging as a primary way to engage mobile shoppers.  The response time is quicker, and more users (68%+) use text messaging regularly on their cell phones.

Dealers in the digital ad space still purchase keywords, and Google, Yahoo and other network mobile ads are also gaining traction. This is helping to establish brands and drive traffic to dealership sites.   Ads on social media channels are also gaining traction. However, it’s important to have a laser focus on the ad and not a generic vehicle ad with a payment.  Promote a specific event and offer a “call to action” or incentive to drive more traffic from ads.

3.     Mobile website or App: The choice is Yours

This is not an either/or proposition, as you can have both a mobile-friendly website and an app. With fast 3G or 4G data networks both sites or apps work fine. Since many mobile users delete “one-time shopping” apps after the task is completed, a dealership app should provide other functionality for the customer after a purchase is completed.  This could mean offering online service appointment scheduling, coupon updates and offers, etc. 

Virtually all the major website providers offer mobile solutions that meet the needs of the dealership and online shoppers.  Navigation on smartphones should be simple and provide visitors with an easy “click to call” button to contact sales or service teams, view inventory, or get simple directions. 

When considering building an “app,” remember developers have to create three separate apps for iPhone, Android and Windows phone users.  In addition to the cost of app development consider the changing platforms, required tech upgrades to accommodate changes in the various operating systems, and the cost of a project manager on the team to guide all these initiatives.  

4.     Social Media Channels Drive Mobile Traffic

154 million Americans are active monthly on social channels using mobile devices. And through these social channels consumers are finding their way to businesses where they buy products and services.  

Every social channel offers ad programs and content posting opportunities where you can engage channel members.  Connecting with auto shoppers by posting videos, service advice and tips, updates on parts and accessories, is a great way to drive more showroom traffic and generate calls to the dealership. Be a good neighbor. Nothing turns a potential customer off more than having a load of ads shoved their way on Facebook, Twitter or Pinterest. When you provide value, prospects and customers recognize and appreciate those efforts, and very often they will share that content with their online friends. 

5.     Track Mobile Conversion Rates

Tracking conversion rates in auto retail means measuring how many visitors generated a lead, a sale, or further in-depth visits to the site.   You can track when a mobile visitor uses the click-to-call or text feature from within the mobile site. And, once that info is in the CRM system, that prospect can be tracked to the end of engagement.  It’s also important to have detailed analytics for both the traditional and mobile websites to measure visits, page views and of course vehicle detail page (VDP) visits.   Many companies use Google Analytics. But if you do not want “big brother” watching, you might want to consider Clicky Web Analytics (getclicky.com), or the free W3 Counter Analytics (w3counter.com).  

6.     Use Incentives on Mobile Devices to Close the Sale

No matter how a shopper finds a dealership, consumers still respond to calls to action and incentives when considering or making buying decisions.  Be prepared and offer an incentive when a prospect is on the fence and deciding to visit your dealership versus dealership B. 

Coupons can easily be pushed to smartphones, tablets, and PCs offering gift cards, rebates, discounts, or other value added items.  Give your sales team an edge to closing the sale with an attractive incentive for your customers.  

AutoHook Growing Fast, On Track to Provide Auto Dealers 100,000 Walk-Ins for 2015

Ann Arbor, MI — May 5, 2015AutoHook powered by HookLogic, the automotive leader in commerce search advertising and premium provider of lead-generating incentive solutions, today announced that it is experiencing steady and continued growth. And, with a revamped product line released in 2014, growth has accelerated even further in 2015. Results for Q1, 2015 reveal the company is on track to deliver over 700,000 leads, and trending towards 100,000 walk-ins for its auto dealer clients in 2015.

“AutoHook is now one of the fastest growing companies in the auto space,” said David Metter, president of automotive for HookLogic. Web2Show issued almost 20 percent more incentive coupons, and Lead2Show walk-ins are up 7.1%. With that continued growth, we are looking at generating almost 700,000 leads. But more importantly, we are trending to have over 100,000 showroom customers turn up for our auto dealers in 2015, which means they can expect to sell a lot more vehicles.”

The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, only redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

AutoHook had some particularly healthy results for Q1, 2015 in the mobile arena:

·       Mobile walk-ins are up by 3,700%

·       Mobile Walk-in rate is up 33% 

“Clearly the dynamic mobile piece is working well. We are seeing an increase in the actual walk in rate over our normal walk in rate. When you hit a customer with the right engagement, such as a precisely targeted incentive, at exactly the right time, you are going to trigger them to do something more than normal. And the tremendous results we are continuing to see from our dealers proves it out,” said Metter.

Recognizing the explosive growth of mobile use by today’s auto shopper, AutoHook released Mobile2Show in late 2014, and it is a key part of the company’s strong Q1, 2015 results.

AutoHook user interface has over 19,000 franchised dealerships precisely mapped out, making it an easy process for dealers and OEMs to locate and choose specific competitive dealerships to target with Mobile2Show. When a customer at a targeted competitor searches the dealer’s or OEM’s site, a dynamic offer pushes the customer out of the competitor’s dealership and into the Mobile2Show dealership for a test drive.  Once at that dealership, the customer redeems their offer via a simple 30-second process that precisely attributes the showroom visit and sale back to the mobile offer.  Mobile2Show is the first true automotive showrooming solution tied to AutoHook’s award-winning attribution engine, which can directly attribute sales at the dealership, and in most states, from other dealerships as well. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer.

For more information or to schedule a demonstration any of the AutoHook Suite of Solutions, visit: www.leadtoshow.com or call, 855-lead-2-show (855-532-3274).