IHS Automotive Partners with HookLogic to Improve Digital Marketing, Vehicle Launch and Incentive Management

IHS Automotive, a global provider of strategic information and insight to the automotive industry and part of IHS, Inc. (NYSE: IHS), today announced that it has launched its Integrated Lead and Incentive Management solution in partnership with HookLogic.

This new solution offers OEM national sales companies improved web-based lead performance and incentive management as part of a larger audience analysis, targeting and activation service.

Doubling a dealerships average lead to show rate (showroom visits), at an average cost/sale of less than $75, the integrated solution improves lead performance and incentive management across vehicle launch and life-cycle marketing programs.  The solution combines industry-leading predictive models and lead scoring from IHS Automotive, with HookLogic’s multi-channel (traditional and digital) targeted incentives to drive an average close rate of 60 percent for incentive responders.

As part of a broader digital marketing and audience management solution, IHS predictive models span brand, make, model propensities, in-market, buyer preference and custom applications. IHS models target at a highly granular level, improving accuracy, relevance and overall campaign performance yield by 2 to 3 times.  Current plans are for quarterly updates to the standard model library.

“The IHS Automotive – HookLogic offering will give our customers “game-changing” capabilities to drive substantial business improvement across new vehicle launch, loyalty, retention, conquest and lifecycle marketing programs,” said Steve Had, vice president of multi-channel marketing solutions at IHS Automotive.  “The solution has been delivering impressive results in early stage retail campaigns.  We are excited to now bring this unique and powerful capability to the entire automotive industry.”

About IHS Automotive (www.ihs.com/automotive)

IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape.  IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

“How Showrooming is Changing the Way Auto Dealers Sell Cars” at #DMSC15

Our own David Metter will be a featured speaker at the next DMSC/ Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

David’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day.

More than ever, dealers need an effective mobile strategy. Below include the full press release with more information on David Metter, his presentation, and DMSC15…

New York, NY— April 8, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced that David Metter, President of Automotive for HookLogic, will be a featured speaker at the Digital Marketing Strategies Conference, to be held April 12-14, 2015, at the Napa Valley Marriott Resort & Spa.

Metter’s workshop, titled “How Showrooming is Changing the Way Auto Dealers Sell Cars,” will discuss how over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. Two thirds will then leave that dealership and visit another store within a day. This is called showrooming. More than ever, dealers need an effective mobile strategy. The workshop will be held at 10 am, Monday, April 13, and will provide dealers with key information necessary to create a highly successful, measureable mobile strategy.

Metter has a wealth of automotive knowledge and experience, both from a dealer and service provider perspective. Prior to joining HookLogic, Metter served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  Metter previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor and, as an early adopter of technology, built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country. He moved his way up, eventually to General Manager of a dealership. Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable.

As President of Automotive for HookLogic, Meter leads strategy, product, sales, and marketing for the industry leading provider.  As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And the newly released Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

For more information or to schedule a demonstration any of the AutoHook Suite of products, visit: http://www6.hooklogic.com/autodemo,or call, 855-lead-2-show (855-532-3274).

Download Our New Marketing Attribution eBook

For most dealers, the goal of an Internet marketing strategy is simple: more leads and more sales.

For such a simple goal, the creation of an effective strategy is anything but. Internet marketing requires the use of multiple channels to raise awareness and drive people to your dealership’s website; including SEO/SEM, display ads, email marketing, third-party sites and more.

More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment.

Today’s customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?

In our new eBook, we reveal the latest best practices, strategies and tools being used by dealerships to not only track your specific marketing effort but also improve the performance of of each channel.

Download our new eBook
Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale

Our suite of products – Web2Show, Lead2Show and our new Mobile2Show provides one of the most powerful attribution models available. It gives our dealers incredible insights to consumer behavior so they know which marketing channels, campaigns and efforts are influencing customers at critical junctures during their decision-making process.

Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale shares how dealers are using innovative applications of AutoHook’s incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

Download your free copy today

Kia Motors Approves AutoHook's Mobile2Show

We have great news for Kia dealerships. As of today, Kia dealers using our approved Web2Show and Lead2Show solutions can now tap into our new mobile targeting and showrooming solution - Mobile2Show.  Kia dealers can even use their 2015 Dealer Advertising Support (DAS) funds to help cover the costs. If you're not already familiar with our Mobile2Show product, allow me...

Mobile2Show is the first true automotive showrooming solution tied to our award-winning attribution engine, which can directly attribute sales, and in most states, from other dealerships as well.

Mobile2Show targets your dealers competition in the mobile environment, both on your dealer’s site as well as other local and regional sites. From there it helps (you) dealers to conquest customers away from your competitor and into their showroom. Its responsive design enables the display of a call to action on mobile devices or your mobile site. Once the customer engages, the incentive is delivered by email or text message and the customer is connected to your dealership through the e-delivery of driving directions, or phone. Mobile2Show also integrates into Apple Passbook and Google Wallet.

Should the customer fail to visit the dealership’s website while showrooming, Our dynamic incentives enable Mobile2Show to target customers browsing on hundreds of other mobile websites and apps powered by Verve Mobile.  Each dealership and OEM can customize the targeting of customers based on geographic region and local Auto Intenders. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer.

Visual video walk-through of Mobile2Show:

Our current Kia dealers clients using Web2Show and Lead2Show are receiving some amazing performance;  near doubling the average lead to show rate at 29%. Web2Show leads are closing at 15% with an overall cost per lead of $7.72.

Click here

to review our Kia Dealer Performance and analysis infographic. Remember, these results are without the New Mobile2Show feature.

Kia Performance Summary

• 22,338 Hooklogic Incentivized Leads
• 6,472 Walk-ins
• 29% Lead-to-Show rate
• 64% (6 out of 10) Purchase Rate
• 15% Internat Closing Ratio
• 70% Conquest Sales Rate
• Kia Dealer Performance and analysis infographic

Kia dealers can choose from among five AutoHook product packages, all of which are DAS eligible. Packages include AutoHook’s Mobile2Show, Web2Show and Lead2Show products.

Package #1 Web2Show

• Web2Show Technology Implementation & Redemption Fee’s
• Up to 15 Redemptions, per dealership

Package #2- Lead2Show 

• Lead2Show Technology Implementation & Redemption Fee’s
• Up to 10 Redemptions, per dealership

Package #3- Web2Show & Lead2Show 

• 15 Web2Show Redemptions & 10 Lead2Show Redemptions, per dealership
• CallSource Integration

NEW Package #4- Web2Show & Mobile2Show Bundle 

• 15 Web2Show Redemptions of $25, per dealership
• 10 Mobile2Show Redemptions of $50, per dealership

NEW Package #5- Web2Show, Lead2Show & Mobile2Show Bundle 

• 15 Web2Show Redemptions of $25, per dealership
• 10 Lead2Show Redemptions of $25, per dealership
• 10 Mobile2Show Redemptions of $50, per dealership
• CallSource Integration

Any dealer can have a mobile website and call it their "mobile strategy". But ask yourself, do you truly have a full mobile strategy that goes past a mobile website. A strategy that incorporates conversion, a way of engaging the mobile shopper and turning them into a show. With Mobile2Show, Kia dealer can have a true mobile strategy.

To schedule a demonstration any of the AutoHook Suite of Solutions, visit:  http://www6.hooklogic.com/autodemo. To find out more about the Kia Motors America program, give us a call at 855-lead-2-show (855-532-3274).

70% of all vehicle purchases come from leads scored 7 or higher - Free Download

Last year Polk and HookLogic worked together on a pilot program with a dealer group to test the concept of combining Polk Lead Scoring with HookLogic’s incentive program. As part of the test, HookLogic passed copies of the email leads it received from the dealer group and gave them to Polk to be scored. Leads that scored 7 or higher were sent an email with a test drive incentive that could be redeemed when the shopper visited the dealership. The pilot test yielded the following results:

• Nearly twice as many people opened the email and printed the coupon vs. previous dealer group emails (23% for the pilot test)
• Polk became a finalist in the DPAC (Digital Publishing and Advertising Conference) Awards 2010 for Best Digital Direct Response Campaign

Polk_Lead_Scoring_HookLogic

Because Polk has a record of every vehicle transaction in the U.S. Polk can track all automotive purchases. Based on Polk Lead Scoring, Polk sees that about 70% of all vehicle purchases come from leads scored with a 7 or higher.

The question then becomes not which leads are most likely to close but WHERE will they close? At the dealer that received the lead or somewhere else?

Polk looks at specific information in the lead itself coupled with Polk’s proprietary database information associated with the lead (e.g. address, demographic and vehicle information). This combined information is used to determine the score. Each element in the model is weighted for its ability to predict likelihood to purchase a vehicle.

Last month a webinar was held where Polk walked attendees through the lead scoring process and how HookLogic is working with Polk to drive these shoppers into the showroom.

Those that attended the webinar already received a free copy of the presentation deck but if you are interested in receiving your free copy of it then fill out the form below and we will send you a link. Upon doing so you can also expect to receive invites to other upcoming webinars and events sponsored by or in partnership with HookLogic.

Mobile Path to Purchase 2014 with xAd and Telmetrics

Yearly study performed by xAd and Telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions. I was personally a bit surprised with some of the high percentages for auto. A substantial amount of mobile activity is happening at the start of the purchase funnel (even for auto) when consumers are just beginning to evaluate options. Understanding how consumers’ engage with mobile to make a purchase decision is now more important than ever for marketers.

Here are a few main finding from the study...

• Mobile now accounts for 51% of time spent online for key categories
• As consumers get more comfortable with mobile, satisfaction has increased
• Consumers are using mobile to shop and explore even when there is a computer nearby
• 35% of consumers used mobile exclusively to make a vehicle purchase decision

Mobile Path to Purchase 2014 - New Shopper Mindset

from

Jeff Kershner

HookLogic Supports Oklahoma Dealers Affected by the Tornados

HookLogic is offering help to those directly affected by the disaster that struck Oklahoma earlier this month. For dealers in affected areas whose businesses were damaged by the devastating tornados, we will offset the monthly fees and incentives for the next three months. If your Oklahoma-based dealership isn't directly affected, you can pass these savings along to the most appropriate local charity that needs it the most. We know how greatly this tragedy is impacting our customers and industry friends. We commend those that have stepped up to help those impacted by the tornadoes, and hope that this support effort proves helpful to those of you that may have been affected.

Our team is proactively reaching out to our customers in the Oklahoma area. If you would like to learn more or get in touch with us regarding this effort, please don’t hesitate to contact us at autosupport@hooklogic.com.

HookLogic Integrates with OEM Conquest Direct Mail Campaign for Dealer Success

On the heals of multiple success stories with our digital solutions, HookLogic has branched out over the past year and participated in various dealership and OEM advertising and marketing campaigns. For example, earlier this spring an OEM reached out and requested the HookLogic quickly integrate its offerings into a Conquest campaign. With only a week to prepare, HookLogic leveraged its API that allowed unique codes to be distributed for over 50,000 mail pieces. The direct mail campaign targeted customers that drove competitor vehicles but never purchased the intended OEM’s cars. Almost immediately, the dealerships saw success with customers showing up to test drive thier cars. At the end of the campaign, HookLogic was able to report a “show rate” of almost 2%, unheard of with a conquest direct mail campaign. This success has led to larger campaigns. As a second example, another national campaign launched this month reached almost 1 million targeted codes. In the first week alone, there were nearly 500 test drives. If you or your agency deliver one-to-one email, direct mail, and voice campaigns, contact HookLogic for more information on how integrating our solutions can drive higher conversion and lower cost per sale.

HookLogic To Be Integrated Into ROI-BOT Dashboard

Matthew O'Such of ROI-BOT announced that dealer reporting from HookLogic will be integrated into the ROI-BOT dashboard.  HookLogic joins a growing list of automotive vendors that support data transparency, portability,  and executive level central reporting to increase the visibility of the ROI that their services provide to dealers. Specifically, ROI-BOT will increase the visibility of the ROI generated by HookLogic's AutoHook redemptions and other important metrics.

ROI-BOT is a single-login solution for car dealers to visualize their key data metrics for search, social, chat, advertising, reputation management, call tracking, third party classified sites, CRM performance metrics, and much more. ROI-BOT provides even greater value for dealers that own multiple franchises since the software provides enterprise reports.

For additional information visit: http://www.roi-bot.com

Cabana confessions: From the NADA Convention in Florida

Earlier this month, the HookLogic AutoHook team ventured to Orlando for the 96th NADA Convention & Expo. At the event, HookLogic hosted clients, industry friends, and partners at a poolside cabana on the grounds of the HOTEL NAME. Hot topics of conversation include: Together, we're stronger than the sum of our parts: ActiveEngage, a partner of HookLogic and the leading provider of chat solutions in the automotive industry, came by to chat with us. The main topic of conversation was, "How can we better join forces to arm dealers with more data." Basically, "Let's help our clients sell more cars than ever before." The takeaway from this conversation was that we need to amplify our message and better communicate the HookLogic-ActiveEngage value proposition.

Ultimately, many dealers are still unaware of what this partnership really means for them. Once they know, the rest will fall into place. Basically, dealers who implement ActivEngage's flexible live chat on their websites turn, on average, eight out of 10 conversations into qualified leads and gain granular insights into what individual shoppers are in market to buy. Dealers leveraging in the integrated HookLogic-ActiveEngage solution are able to take this a step further and target those shoppers with the highest purchase intent into local dealerships with targeted incentives.

On that note, keep your eyes on your inbox for an invitation to a HookLogic-ActiveEngage webinar in the near future.