If the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate, YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! It’s like throwing a pitch to home plate without a catcher. It just doesn’t make any sense!
It’s true! Over 60% of your dealership visitors are using their smartphones to compare your prices with your competition. When you see this, know that 2/3 of these car shoppers will leave your dealership to visit another store within a day.
This is called “showrooming” and over the last few years, as mobile usage has become an increasingly integral part of the car buying process, showrooming has also become an increasingly pervasive problem in our industry. More than ever, dealers need a comprehensive mobile strategy to stop showrooming and stay ahead of the competition.
DO YOU WANT TO KNOW HOW TO STOP SHOWROOMING AND SELL MORE CARS?
In this exciting 1 hour webinar, auto industry expert David Metter will discuss how to combat showrooming using readily available technology and proven mobile strategies. His unparalleled experience, insight and methodology are sure to bring swift and dramatic results for your dealership so that you can reduce the effects of showrooming immediately!
Conquesting New Vehicle Sales is More Important Than Ever.
In today’s ultra competitive automotive marketplace each and every new vehicle sale is either a win for one dealership or OEM/ manufacturer or a lost opportunity for another one. Understanding the underlying motivations and needs of the core consumer is more important than ever in order to turn lost opportunities into wins.
Join David in this 30 minute webinar as he shares best practices around conquesting.
Join us on:
DATE: Tuesday, December 16th 2014TIME: 3pm EST / 12pm PST (about 20-30 minutes long)
PRESENTERS:David Metter, President, HookLogic, Automotive
