FACT: $61.5 billion will be spent on search and display alone in 2016. 

If the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate, YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! It’s like throwing a pitch to home plate without a catcher. It just doesn’t make any sense!