Dealer.com Brings Together Automotive's Leading Technology Providers - MarketWatch

Dealer.com Brings Together Automotive's Leading Technology Providers - MarketWatch

HookLogic Provides Attribution on On Car Sales based on Polk Intelligence - F&I Showroom Magazine

HookLogic Provides Attribution on On Car Sales based on Polk Intelligence - F&I Showroom Magazine 

Kia Motors Approves HookLogic Suite of Solutions - Reuters

Kia Motors Approves HookLogic Suite of Solutions - Reuters

Get Our Latest Research Report - Turning Online Browsers into Buyers

Study: Turning Online Browsers into Buyers

Where Brands can Influence Most: Critical Purchase Elements to Sell More Products Online

HookLogic surveyed 500 consumers who had shopped online within the past three months to examine browsing and buying behavior overall and across a variety of categories.

In this white paper, four groups of fundamental brand assets – Price, Product Description, Ratings & Reviews and Product Visuals – and their impact on purchase is explored.

Knowing how to influence the consumer at the end of the sales funnel can help turn online browsers to buyers.

Download our new “Turning Online Browsers into Buyers: Where Brands can Influence Most” research report to learn:

• Just how important price really is
• Why product descriptions are the #2 influencer
• How influences vary by category

download now

HookLogic AutoHook Latest Presentation

All to often someone will ask for a copy of our presentation. Well here it is.

HookLogic / AutoHook Suite - Building the Ultimate Attribution Model in Automotive

from

Jeff Kershner

Remember - as great as it is to review a presentation without the hassle of dealing with a sales representation, know that our sales team are NOT high pressure and each are extremely knowledgeableon our complete AutoHook Suite of products.

There's a good chance you'll have questions and want to bounce a few ideas around once you have a better understanding on what HookLogic can do to increase your showroom visits and sales.

So, please do not hesitate to Contact Us!

Know the Future and Know Your Customer with Dataium's Cloud Intelligence

Dataium Cloud Intelligence Webinar

One of the greatest challenges automotive sales professionals experience in their jobs is knowing when the right time is to follow up  on a lead that only a few short weeks or months ago had expressed an interest in a vehicle at your dealership but never came through as a sale. But now-a-days with so much tracking available of people and their online behavior, the days of guessing are going away. A New Era

With each click, search, and submission, consumers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. Like footprints in the sand, these behavioral events leave behind digital footprints---data. These footprints, when collected, aggregated, and analyzed, provide important information regarding online purchasing behavior and activity, consumer trends, interests, and intent, and the effectiveness of promotions and web design.

One such company that knows this all too well, is the data utility company Dataium. Founded by industry gurus Jason Ezell and Eric Brown, Dataium is the largest aggregator of automotive Internet shopper behavior. The company tracks tens of millions of behavioral events weekly and is the only cross-platform website analytics solution.

There are three things that Dataium does very well...

1. Knowing the Future - Today's shopper behavior predicts tomorrow's shopping trends.
2. Knowing Your Customer - Dataium sees the entire online buying process, from keyword usage, inventory searches, lead submission, and everything in between.
3. Knowing Your Website's performance – Unlike most other web analytics providers, we enhance website statistics with comparative industry, brand and market benchmarks. As an independant web analytics provider our only goal is timely and accurate metrics.

It is these things and the information that Dataium is able to collect and analyze that led to HookLogic's partnership with Dataium earlier this year. And it is these things that Dataium will be discussing on April 18th in our Advanced User webinar.

Cloud Intelligence Webinar - April 18

Slated to talk about this fascinating topic is Dataium Enterprise Account Manager Sean Murphy. In this webinar, Sean will introduce Dataium as a utility company and bring to light the many types of information about people and their online behavior that companies like Dataium are able to track. He will also dive in to the three things identified above that puts Dataium above the fray in these areas.

Sean Murphy of Dataium

Sean Murphy is a car guy and tech geek with more than 20 years of experience in both the automotive and enterprise IT sectors.  He is currently the Enterprise Account Manager for Dataium, helping bring Dataium's solutions to a variety of automotive clients.  Prior to joining Dataium, he was a cofounder of Buycentives, which developed technology to deliver data-driven incentives to online auto shoppers; he spent several years at leading ad agency, JWT, delivering product and consumer insights to Ford Motor Company; and worked for almost a decade at GM's Saturn Corp., handling everything from product strategy and planning to dealer sales, service, and parts.

Webinar Registration Link

This webinar will be held on Wednesday April 18th at 11:30am EST as part of our Advanced User Series. To register, click the link below. For more information about the AutoHook Webinar Series, visit our post titled, AutoHook Webinar Training Coming in January.

Wednesday April 18 at 11:30am EST – REGISTER HERE

Ratings and Reviews Don’t Just Matter to our Customers, they Matter to Us

Rate HookLogic on DrivingSales.com

I’m a huge advocate of Ratings and Reviews. After all – I’m a customer, and customers love to talk. Even better, I can evaluate products based on other customer ratings

and feedback to help me make confident purchase decisions. What’s better than that?

Now I – the customer – am not the only one that benefits from these public assessments. The company I work for (HookLogic) also does; and for most of you reading this, you’re in the same boat. Chances are, your companies are rated in a communal forum – the Internet, whether you willingly submit them to be or not. But, this isn’t a bad thing! Insights gained from Ratings & Reviews help us understand how our consumers buy. What kinds of features are most important to them? Why did they decide to work with us? What innovations can we create to make their lives even easier?

In our industry, one great example of this is DrivingSales.com. The company invented the industry's first and only Vendor Ratings Platform, designed to help dealers find and select the best vendor partners while holding vendors (like mine) responsible to deliver superior products. With Vendor Ratings, dealership employees can rate and review their vendors anonymously and leave detailed feedback for all the community to see. Now that’s valuable stuff!

If you’ve ever worked with HookLogic before, using any of the AutoHook products, please take a moment to rate us on the DrivingSales website. As you have probably gathered from my rant, the feedback is invaluable. Click here to rate our suite of products on DrivingSales.com, we appreciate your business.

Dealer ThinkTank Boston - Review

Dealer ThinkTank Entry Sign

Dealer ThinkTank, a group of auto and sales experts that provide insights and strategies for the auto industry, visited Boston last week. I was lucky to able to sit in on the conference, representing HookLogic AutoHook.

While the topics all focused on how to compete in a automotive digital world, I was struck by the theme of “trust” that ran through the day. It seems like the dealership industry is facing some of the strongest challenges in this new data-rich, transparent, hyper-connected world.

First, you have the reputation of the typical car dealer. As we saw during the conference, you just have to Google “car dealers are…” to see what people typically think of them. Even better, do a Google image search for “car dealer.”

Studies have shown that car dealers rank lower in terms of trust than nearly every other profession. Now contrast that with the internet, where consumers have the ability to control their experience, find copious amounts of data in minimal time and manage communications more selectively than ever. Then add in the increased impact of consumer-to-consumer transactions.

It’s no wonder dealerships are struggling to find their way in the internet age.

The Dealer ThinkTank pros had several ideas on how to improve the sales process to improve both real and perceived trust, most of which focused on improving and controlling the information flow, while still maintaining credibility and transparency.

My favorite idea of the day, thanks to our very own Jeff Kershner , who presented at the day, was the recommendation that dealerships give consumers pre-loaded tablets as soon as they enter the showroom. Not only do you immediately entrust them with an expensive piece of equipment, but you give them a chance to do a lot of research, without feeling like they need to look somewhere else. There’s no end to the information you can provide to potential customers (the importance of providing content being a theme echoed by Eric Miltsch).

This idea dovetails exactly with HookLogic’s AutoHook solution for dealerships, where consumers are given a gift card incentive to physically show up at a dealership. When a consumer goes to the dealership to redeem their incentive, they get it immediately, within 30 second of walking in the door.

They don’t have to sit through a sales pitch, jump through hoops or fill out massive input forms – all of which can both frustrate them and jeopardize the tenuous trust that dealerships are trying to promote.

The goal of AutoHook is simply to get qualified customers in the door, where the dealership’s sales professionals can then manage the interaction. Combine the two ideas, giving consumers tablets on which they can both redeem their incentive and then browse relevant content, and you just might have dealership magic.

Kia Dealer Performance on HookLogic AutoHook

Kia Dealer Performance on HookLogic AutoHook