I’m a huge advocate of Ratings and Reviews. After all – I’m a customer, and customers love to talk. Even better, I can evaluate products based on other customer ratings

and feedback to help me make confident purchase decisions. What’s better than that?

Now I – the customer – am not the only one that benefits from these public assessments. The company I work for (HookLogic) also does; and for most of you reading this, you’re in the same boat. Chances are, your companies are rated in a communal forum – the Internet, whether you willingly submit them to be or not. But, this isn’t a bad thing! Insights gained from Ratings & Reviews help us understand how our consumers buy. What kinds of features are most important to them? Why did they decide to work with us? What innovations can we create to make their lives even easier?

In our industry, one great example of this is DrivingSales.com. The company invented the industry's first and only Vendor Ratings Platform, designed to help dealers find and select the best vendor partners while holding vendors (like mine) responsible to deliver superior products. With Vendor Ratings, dealership employees can rate and review their vendors anonymously and leave detailed feedback for all the community to see. Now that’s valuable stuff!

If you’ve ever worked with HookLogic before, using any of the AutoHook products, please take a moment to rate us on the DrivingSales website. As you have probably gathered from my rant, the feedback is invaluable. Click here to rate our suite of products on DrivingSales.com, we appreciate your business.