Dataium Webinar Hosted by PCG Digital Marketing

In case this slipped under your radar, we wanted to inform you about an upcoming webinar taking place Monday November 7, 2011. The webinar is being hosted by Brian Pasch of PCG Digital Marketing but leading the webinar is Dataium co-founder Jason Ezell. Dataium is somewhat of a new kid on the block but is already raising eyebrows amongst industry professionals.

Dataium’s cloud intelligence data and reporting tools are expected to revolutionize CRM systems as we know them today.  The first CRM companies that fully integrate Dataium’s API may very well have a distinct market advantage.

Jason discussed the benefits that dealers can realize today from business intelligence tools based on consumer shopping behavior on the Internet when he presented at the 2011 Ignite Dealer Summit and Digital Dealer 2011.

Reserve your seat now by clicking on the link below:

https://www1.gotomeeting.com/register/645652464

As a special bonus, the first 100 dealers to sign-up and attend will get a free trial of the Dataium base platform.

What are you doing to prepare for 2012?

With the holiday season approaching, this is a great time to reflect on your accomplishments and begin to gear up for the next year. There is a lot of new stuff going on right now in the auto industry, and we at HookLogic are glad to be part of the coming era unfolding before our very eyes. In preparation for 2012, HookLogic has made some strategic commitments to help foster growth inside its new automotive division which recently hit market after years of testing and prototyping at various auto groups such as MileOne, Lithia, Suburban Collection, Herb Chambers, and others.

Adding momentum to its innovative solution set for automotive dealerships, several key players were added to the mix, including one of the most influential bloggers in automotive - Jeff Kershner, founder of DealerRefresh which is a leading thought-leadership and strategy source for car dealers and manufacturers. You can read more about this and other personnel additions here.

In addition to personnel additions, HookLogic also launched a new microsite to represent AutoHook not as a lead provider but as a show provider. The microsite can be found at www.leadtoshow.com. It offers rich information about the product, a live demo, and an opportunity to request a sales demo via phone, text, or email.

To top things off, HookLogic Automotive is also rolling out a monthly newsletter this month to more intimately inform and engage our current customers, friends, and allies, as well as our own Facebook page, Twitter handle @lead2show, and YouTube channel.

The newsletter will feature select content from the AutoHook team and also highlight other great content out there in the automotive blogosphere that we are sourcing and/or sharing across our social media channels. Please join us in one or more ways to let AutoHook be part of your online experience and we will be sure to reciprocate. You can subscribe to our blog using the sign up box in the sidebar.

Here's to the an adventurous and prosperous new year ahead.

Jeff Kershner and Other Industry Experts Join HookLogic Team

In a recent press release

HookLogic announced that Jeff Kershner joined our automotive team in a senior sales management position. His move to HookLogic comes on the heels of a $9.5 million

round of funding

from Bain Venture Capital and raises HookLogic's profile in the automotive e-commerce space.

As founder of DealerRefresh, Jeff has long been considered one of the thought leaders in our space. Kershner has been one of the leading industry proponents of capitalizing on digital marketing, media and e-commerce.

The move reunites Kershner with David Metter giving HookLogic two of the best known marketing professionals in automotive.

"I never envisioned anyone other than Jeff in this role. It's another proof point for HookLogic's automotive solution." -David Metter

Also joining the automotive team Ryan Gerardi, stepping in as a director of business development. Gerardi held a similar role at HomeNet, helping the company achieve sustainable long-term growth from 2001-2007 and is author of the blogging for car dealers blog - BlogPro Automotive.

Steve Moore has also joined the team as the Southeast regional sales manager. Steve is well known in the industry as someone with high integrity and a real understanding of the internet lead management part of the dealership business.

Keep your ears open in the coming months for more key employee additions to the AutoHook team by subscribing to our blog today!