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brian pasch

Watch David Metter's #AAAS Keynote: Data Dashboards Got You Down?

Dealers have been facing a near-debilitating problem since the inception of the internet and digital tools became part of their everyday operations. It’s not news to anyone that there’s too much data out there. Dealers are constantly being told by every vendor walking through their door that everything matters. When everything matters, it’s hard to do anything confidently and efficiently. How can you possibly not get overwhelmed and confused?

Voted THE #1 most impactful presentation of the Automotive Analytics and Attribution Summit this past November, automotive industry expert, David Metter, shares unprecedented insights that simplify exactly what dealers should focus on in 2020.

Check out the inspiring keynote presentation that reveals the one metric that gives meaning to all other metrics. Enjoy!

Beach Balls, Limos, and Hip Hop: Not Your Typical NADA Experience

By The AutoHook Marketing Team

If AutoHook wanted to blend in with the other 700 auto vendors at NADA 2016 in Las Vegas, we would have followed suit and done the typical exhibitor space - complete with a booth, signs, gimmicks, prizes, and cute girls to welcome you. But in true AutoHook fashion, we took the road less traveled in order to provide a unique, more personal experience for our clients, partners, prospects, and friends.

In case you missed it, below is a recap of the DriveAutoHook NADA 2016 Experience.

  • The Beach Ball Experience: We wanted to offer more than a sign and a booth. We wanted to offer an escape. The AutoHook team took over three cabana lounges at the Foxtail Pool at SLS on Friday, April 1st and Saturday, April 2nd. We had a great two days of meetings, fun, and bonding with clients and friends. Thank you to everyone who came out to see us!

  • The Old Skool Hip Hop Experience: AutoHook kicked off a hip-hop-themed Friday night in Vegas at the Sayer’s Club at SLS. The party featured complimentary drinks, appetizers, a super fly DJ, and a tricked-out photo booth that was the hit of the evening. As you can see below, everyone had a great time while representing the AutoHook HQ in Detroit, MI. 

  •  The Limo Experience: AutoHook was the exclusive limo sponsor of NADA, making our limos available to the public (not just clients or prospects) but to everyone. The goal was to create an atmosphere that facilitated sharing and connecting, while riding in style.  

Check out what our valued followers had to say...

  • Let’s Not Forget the Winning Experience: PCG Consulting’s annual AWA awards ceremony was a night filled with automotive’s best of the best, all in one room, sharing in sweet, sweet victory. AutoHook brought home our fourth-consecutive AWA, recognizing our Marketing Solutions. Thank you to Brian Pasch and the entire PCG team for this honor.

Year after year, the NADA convention center redefines chaos. Dealers are bombarded with information and newly released products left and right – not to mention the hundreds of companies claiming to have the latest tech that can do what no one else in the industry does. What AutoHook did for NADA mirrors what AutoHook does in everyday business. Meaning, we offered an experience for people to remember. This year, we wanted to be synonymous with the words ease, fluidity, and fresh air - as opposed to hectic, crowded, and stuffy. MISSION ACCOMPLISHED!

 

 

Dataium Webinar Hosted by PCG Digital Marketing

In case this slipped under your radar, we wanted to inform you about an upcoming webinar taking place Monday November 7, 2011. The webinar is being hosted by Brian Pasch of PCG Digital Marketing but leading the webinar is Dataium co-founder Jason Ezell. Dataium is somewhat of a new kid on the block but is already raising eyebrows amongst industry professionals.

Dataium’s cloud intelligence data and reporting tools are expected to revolutionize CRM systems as we know them today.  The first CRM companies that fully integrate Dataium’s API may very well have a distinct market advantage.

Jason discussed the benefits that dealers can realize today from business intelligence tools based on consumer shopping behavior on the Internet when he presented at the 2011 Ignite Dealer Summit and Digital Dealer 2011.

Reserve your seat now by clicking on the link below:

https://www1.gotomeeting.com/register/645652464

As a special bonus, the first 100 dealers to sign-up and attend will get a free trial of the Dataium base platform.