As we continue to receive amazing feedback regarding our results and the latest Performance and Purchase Analysis info-graphics, we have had quite a bit of conversation internally here at the HookLogic offices. What additional data could we expand upon?
Partnering with Polk to help acquire and validate the lead to close rates, so far, we've put together Performance and Purchase Analysis Report info-graphics for dealers on the Dealer.com platform and for dealers using AutoUSA ShowPro (a product we build for AutoUSA.) But what is next?
Next up – Dealership performance who utilize our Web2Show and Lead2Show products organized by OEM.
The first OEM we’re going to analyze is Chrysler Dodge Jeep RAM.
The results in the Chrysler Dealers Purchase Analysis Report below will have Chrysler dealers not utilizing HookLogic's AutoHook, wondering why not.
Side Note: Remember, HookLogic's AutoHook is currently Chrysler Digital Certified.
Let’s break this down from top to bottom..
Starting from the top, you see “Leads Generated“. During the months of January 2013 – June 2013HookLogic generated 12,317 leads for 68 Chrysler dealerships.
Of the 12,317 incentivized vehicle shoppers, 3,594 customers walked into a Chrysler dealership, that utilized HookLogic’s suite of products during this time frame to test drive a vehicle after engaging with either Wed2Show or Lead2Show.
Of the total amount of leads submitted or engaged with, 1 in 3 showed up at the dealership for a 30% Lead to Show Rate. Considering the average national lead to show rate is around 17%, this is GREAT NEWS for these Chrysler dealers.
Moving onto SALES Data.
Of the 3,594 that were incentivized and walked into this group of 68 dealers for a test drive, a stellar 67% purchased a Vehicle.
This group of Chrysler dealers are closing incentivized showroom ups at 67% with an overall lead closing ratio of 20%.
Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring, is their Lead to Show rate.
Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show – By getting more in-market shoppers to Show Up at your dealership, you get more opportunities to make a sale.
*If you're a Chrysler Dealership and would like to increase your Lead to Show rate, here is a special Chrysler Certified sign-up form.
**If you're not a Chrysler dealership and would also like to improve your Lead to Show contact us for a complete demo of our AutoHook Suite of Products and receive a $25 Gift Card.
