“Big Data is the new definitive source of competitive advantage across all industries,”… “For those organizations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless.” Forbes, 2/18/2012.
Dataium’sCloud Intelligence® (CI) Platform, which HookLogic now leverages to make automated real-time decisions, aggregates billions of behavioral events and consumer activity allowing dealerships across the US to work with executables like HookLogic’sAutoHook to provide timely personalized offers and incentives to people shopping for a vehicle.
By implementing HookLogic’s Lead2Show program with Dataium’s Cloud Intelligence platform your dealership will gain a competitive advantage over others that are still doing things the old fashioned way and driving blind when it comes to understanding auto shoppers.
Few people will re-submit their information to you when they return to your website. Now they don’t have to, because you will already know they came back.
Live Web Cast
To explain how, Dataium’s own Sean Murphy will be our guest presenter Friday August 17 at 11:30 AM EDT in HookLogic’s Monthly Best Practices webinar. Sean joined us back in April for an initial introduction to Dataium’s Cloud Intelligence Platform and how it works with AutoHook. He is back by popular demand to provide more clarity and insight to this fascinating and powerful topic.
In this live web cast we will cover...
- Knowing the Future – Today’s shopper behavior predicts tomorrow’s shopping trends.
- Knowing Your Customer – Dataium sees the entire online buying process, from keyword usage, inventory searches, lead submission, and everything in between.
- Knowing Your Website’s performance – Unlike most other web analytics providers, we enhance website statistics with comparative industry, brand and market benchmarks. As an independent web analytics provider our only goal is timely and accurate metrics.
- Data-based Decisions - With HookLogic’s Lead2Show program you can automatically incent shoppers the minute they show new signs of wanting to buy a vehicle.
About the Presenter
Sean Murphy is a car guy and tech geek with more than 20 years of experience in both the automotive and enterprise IT sectors. He is currently the Enterprise Account Manager for Dataium, helping bring Dataium’s solutions to a variety of automotive clients. Prior to joining Dataium, he was a cofounder of Buycentives, which developed technology to deliver data-driven incentives to online auto shoppers; he spent several years at leading ad agency, JWT, delivering product and consumer insights to Ford Motor Company; and worked for almost a decade at GM’s Saturn Corp., handling everything from product strategy and planning to dealer sales, service, and parts.
Data-based Intelligence
Let us demonstrate precisely how much clarity you can achieve utilizing Dataium’s Cloud Intelligence® solution in conjunction with AutoHook. As the largest aggregator of online automotive shopper behavior Dataium can provide you greater visibility into the consumer path to purchase than ever before. By analyzing the online shopping behavior of over 100 million auto shoppers across a diverse network of automotive manufacturer, dealership, and retail portal websites, you can finally remove the blinders to attribution, influence, comparative performance, and in-market activity.
