Kia Motors Approves AutoHook’s TrafficView™ for Dealer Advertising Support Funds

AutoHook powered by Urban Science, the automotive industry's frontrunner in driving proven, incremental showroom traffic to dealerships, announced the official expansion of their dealer co-op program with Kia Motors America to include the Urban Science solution, TrafficView^TM.

TrafficView will be added to AutoHook’s existing suite of test drive incentive solutions already approved by Kia for Dealer Advertising Support (DAS) funds, including Web2Show and Lead2Show. TrafficView works by ingesting a dealer’s CRM data and matching it up against the daily industry sales statistics available through the Urban Science^® DataHub^TM to provide first-ever visibility into a dealership’s greatest opportunities and losses. The solution uncovers otherwise undetected problem areas across all facets of a dealer’s sales operations by layering in defection data to show lost sales tied to a specific lead source, model, geography, competing dealer or brand and even down to a dealer’s individual salespeople. “TrafficView gives dealers the power to accurately measure the success and failure of both their marketing initiatives and internal sales processes so they can take action to reduce defections and improve their overall sales effectiveness,” said David Metter, President and Co-Founder of AutoHook powered by Urban Science. “We’re honored to have the opportunity to help Kia dealers execute upon the insights revealed within TrafficView and convert lost sales into showroom visits using AutoHook’s custom incentive campaigns.” AutoHook has already received outstanding remarks and industry recognition from dealers who have piloted TrafficView at their stores. "We entered into our initial meeting with AutoHook searching for answers. After seeing our data in TrafficView for the first time, we left with a detailed game plan and immediately got to work implementing new strategies in areas where TrafficView identified specific weaknesses. We’ve already seen a dramatic decrease in defections and we’re extremely confident these changes will undoubtedly continue to grow sales,” says Joshua Clinton, General Manager of Gunther Kia of Ft. Lauderdale. “We look forward to reviewing TrafficView on a monthly basis in order to consistently stay ahead of the competition." Kia Motors was the very first automaker to fund AutoHook’s private incentive offers through a co-op program back in 2014. Kia dealers can now choose from among four AutoHook product packages, all DAS eligible.

About AutoHook powered by Urban Science
Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook's private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

CONTACT:  

Lindsay Waller | (313) 262 3510 lawaller@urbanscience.com

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AutoHook Powered by Urban Science Names SOCIALDEALER an Official API Partner

AutoHook powered by Urban Science announced their official partnership with SOCIALDEALER, the leading provider of social media marketing and reputation management for the automotive industry. As part of their API Partner Program, SOCIALDEALER will have access to AutoHook’s exclusive redemption platform and award-winning attribution engine at no cost to them or their dealer clients.

DETROIT, MICHIGAN (PRWEB) APRIL 12, 2017

SOCIALDEALER can now plug in AutoHook’s private offers and showroom visit validation data to further increase lead conversion rates and prove in-store sales attributed to their specific social campaigns. Integrating with AutoHook’s API allows them to provide dealers with targeted incentives within Facebook Ad Units and Facebook Messenger.

Mutual dealer clients of both AutoHook and SOCIALDEALER will be able to add AutoHook’s private offers into their ad campaigns run through SOCIALDEALER. Through a vast network of data partners, SOCIALDEALER will use AutoHook’s redemption rail system to serve inventory-specific test-drive offers with prepopulated form fields, so all the customer has to do is hit submit. Conversion will increase because the lead form is already filled out with the shopper’s name and contact information.

This partnership is so powerful because it makes it faster and easier for consumers to submit a lead for a test drive while engaging with a dealer’s social content. Incentive offers will be inventory-specific and fully customizable. For instance, if a customer looks at a vehicle on a dealer’s website and later goes on Facebook, SOCIALDEALER will strategically plug in AutoHook’s incentive offers in a very targeted, mobile-optimized way that no one else on the market can execute.

AutoHook leads the industry in driving quality showroom traffic into dealerships at an extremely low cost per sale. Furthermore, powered by Urban Science sales match data, AutoHook has created a truly unparalleled attribution engine, allowing them to provide reporting that proves their solutions resulted in incremental sales and new to brand buyers for dealers and OEMs.

“The beauty in this partnership is that we can inextricably follow the consumer’s purchase journey across social channels to further validate the source that led to a sale,” said David Metter, President of AutoHook powered by Urban Science. “With consumer engagement metrics rising on social media, this partnership is the ideal opportunity to provide additional ROI to dealers without charging integration fees.”

Dealers typically incur a cost when two vendors integrate their technologies with one another, but that is not the case with AutoHook’s API Partner Program. This is the type of partnership that benefits both dealers and online vehicle consumers. “There are two main reasons why this partnership just makes sense and is what dealers have been looking for. First, it provides an online incentive to a highly-engaged car shopper, in a social way. Second, as we know, dealers must track ROI, increase showroom visits, and increase sales. As the first social media agency to bring an ROI platform to market, SOCIALDEALER understands defining ROI. This is the next level of attribution that no one else in market is providing, and why we chose to partner with AutoHook," says Sean Seltzer, CEO of SOCIALDEALER.

By integrating AutoHook's Open API into SOCIALDEALER’S Media platform, dealers now have a one-stop shop in offering incentives across all consumer touch points including their website, dynamic display pages, lead ads, and Messenger AI, all through Facebook’s ad platform.

About AutoHook, powered by Urban Science
AutoHook, powered by Urban Science provides private incentive offers that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook’s ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average.

For more information, please visit DriveAutoHook.com or call (855) 532-3274.

About SOCIALDEALER
SOCIALDEALER is a leading provider of social media marketing and reputation management, as a full-service agency and development center. The leadership team of Joe Castle and Sean Seltzer are true car guys, and dealers, both having over 20 years experience in the industry not only with their vast knowledge of automotive social technology, but also dealership operations and OEM executive management.

For more information contact us at http://www.socialintegration.com or call 866-673-7887.

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017

AutoHook has taken the first official step towards unifying quality data to improve sales attribution metrics and validate marketing initiatives for both dealers and manufacturers - while allowing preferred technology providers and agencies to simultaneously “ride the rails.”

“Our goal is to create one railroad system, fueled by the data that vitalizes all partner solutions in order to unite the automotive universe and change it for the better,” says David Metter, President of AutoHook powered by Urban Science. “In a world where everyone charges to be connected, we want to be the player to not charge so that we can connect stronger.”

Dealers typically have to pay a fee for vendors to integrate with other providers. AutoHook is opening their API for the purpose of sharing information for the benefit of all parties involved. Today’s dealerships fight a collective battle against two ongoing challenges that waste time, energy and money. The largest pain point being the overwhelming lack of access to accurate, timely sales data. The second problem is the disconnects, or holes in communication that form when two vendors don’t work properly together, thus creating cracks in the industry’s ability to attribute sales to a single source.

“There are a million different ways to drive traffic into a dealership, but there’s only one showroom. AutoHook has laid the redemption rails within thousands of dealerships across the country, serving multiple manufacturers and it’s time to open this up to further assist our dealer and OEM clients,” adds Metter.

Since 2011, AutoHook has served the industry by accurately driving and measuring showroom visits through their private test drive incentive platform. In 2015, AutoHook was acquired by Urban Science and has since had access to near real-time sales performance data, allowing them to provide the industry’s most reliable and up-to-date attribution metrics. Vendors will have free access to AutoHook’s API along with their showroom visit attribution reporting. In addition, they can utilize AutoHook’s unique code generation technology in order to track specific user behavior. Participants will also have the option to access AutoHook's unrivaled sales match validation data.

By providing free, open access to their API, AutoHook plans to create beneficial alliances that will improve conversion rates, lead generation, attributable showroom traffic, and performance reporting for all partners.

About AutoHook, powered by Urban Science 
AutoHook, powered by Urban Science provides targeted incentives that convert at every touchpoint. Their solutions integrate across all three automotive tiers to drive more incremental sales, more new to brand buyers, more showroom visits, and optimum conversion rates across channels. AutoHook has shattered the trend of vague industry metrics with concise attribution reporting that proves actual ROI. No other digital endeavor has come close to mastering AutoHook’s ability to attribute all showroom visits and sales to a single campaign while delivering show rates of up to twice the national average. Drive Conversion. Drive Showroom Visits. Drive the Experience. Drive Sales at DriveAutoHook.com.

For more information, please visit DriveAutoHook.com or call (855) 532-3274.