David Metter Speaks on Execution

Execution 2.0: Everything that I know, I learned from selling cars.

That's the title of our own David Metter's session at this years 10th Annual Kain Automotive Digital Success Workshop. Can you believe it's next week already? 

Last year, David covered the 7 Step Program to Execution Excellence and how you can set yourself up for success for work, family, and life.

In this session, David will provide a deep dive into a few of these steps, including what motivates you, mentorship, and effective execution. He will also share some of his favorite life lessons, all learned while he was on the showroom floor selling cars.

Don’t miss this inspirational session at 3:00pm, Tuesday in the Main Room.

If you still have yet to register for the 10th Annual Kain Automotive Digital Success Workshop, we would highly recommend you do so. There may be one or 2 tickets left if you're lucky. David Kain and the team put on one heck of a conference workshop.

Take a look at the full agenda for enticement.

SCHEDULE OF EVENTS

Monday, Nov. 10

Main Room 11:00 - 1:00 pm - Registration 1:00 - 1:30 pm - Welcome and Opening, David Kain, President, Kain Automotive

OFFICIAL WORKSHOP KICKOFF SESSIONS

Main Room 1:30 - 2:15 pm – Bill Wittenmyer, Partner, ELEAD1ONE

2:20 - 3:05 pm – Dave Hoffman, Account Manager, Google

3:05 - 3:30 pm – Break and Vendor Showcase

Rooms A & B  3:30 - 6:15 pm - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 4 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A 3:30 - 4:05 pm – Amir Amirrezvani, Co-Founder, DealerOn

Room B

3:30 - 4:05 pm - Tracy Myers, Owner, Frank Myers Auto Maxx

Room A

4:10 - 4:45 pm - Ricky Lopez, Ecommerce Director of Crown Automotive Group & Beth  Walters, Southeast Regional Sales Manager, L2T Media

Room B

4:10 - 4:45 pm – Mike Haeg, Director of Business Development, Century Interactive

4:45 - 5:00 pm – Break and Vendor Showcase

Room A

5:00 - 5:35 pm – Kain Automotive Dealer Panel

Room B

5:00 - 5:35 pm - Ali Mendiola, Business Development Manager, Digital Retailing, Dealertrack

Room A

5:40 - 6:15 pm - John Malishenko, COO, Germain Motor Company

Room B

5:40 - 6:15 pm - Speaker TBD, Dealix

Main Room

6:30 - 8:00 pm Welcome Reception and Business Conversation Join us for a casual business conversation while you enjoy a rest and time with your friends after a  busy afternoon. Sponsored by CallRevu at the Downtown Hilton.

Tuesday, Nov. 11

Main Room

7:00 - 8:00 am – Breakfast, Morning Showcase and Breakfast Key Note Presentation, Christian  Salazar, Brand Manager, Dealer Fire

Main Room

8:00 - 8:15 am - Welcome and Opening – David Kain, President, Kain Automotive

Main Room

8:15 - 9:00 am - Todd Levy, Sr. Acct. Executive, Automotive, Twitter

Main Room

9:05 - 9:50 am – Jonathan Woelske, Culture Evangelist, Zappos.com

Main Room

9:50 - 10:20 am Break and Vendors Showcase

Main Room

10:25 - 11:10 am - John Ferrara, CEO, Nimble CRM

Main Room

11:15 - 12:00 pm - Jeremy Anspach, CEO, PureCars

Main Room

12:00 - 1:00 pm Lunch, Afternoon Showcase and Lunch Key Note Presentation,  Todd Smith, CEO, ActivEngage

Rooms A & B 1:05 - 2:20 pm – Breakouts - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 2 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A 1:05 - 1:40 pm – Dean Evans, CEO, LotLinx

Room B 1:05 - 1:40 pm - Jon Budd, Senior Group Manager - New Media, Hyundai Motor America

Room A 1:45 - 2:20 pm - Gary Bang, VP & GM, Tampa Harley Group

Room B 1:45 - 2:20 pm - John Gottschalk, Senior Vice President of Customer Engagement, FordDirect

Main Room

2:25 - 2:55 pm Break and Vendors Showcase

Main Room

3:00 - 3:45 pm –David Metter, President, HookLogic

Main Room

3:50 - 4:35 pm - David Pyle, Senior VP of Sales, Autotrader & KBB

Main Room

4:40 - 5:15 pm - David Kain, President, Kain Automotive

Wednesday, Nov. 12

6:00 - 7:00 am Clients & Friends 1st ever “Digital Dash” fun run led by Terry Moore, Reed  Lallier Chevrolet

Main Room

7:00 - 8:00 am Breakfast, Morning Showcase and Breakfast Key Note Presentation,  Kimmye Bohannon, Owner, The Weekly Juicery

Main Room

8:00 – 8:45 am - Alex Vetter, Senior VP, Cars.com

Main Room

8:50 – 9:35 am – Jason Wiley, Director of Sales, Haystack Digital

Main Room

9:40 – 10:25 am - Chip King, Owner & Managing Partner, CallRevu

Main Room

10:25 - 10:45 am - Break and Vendors Showcase

Rooms A & B 10:45 – 11:20 am – Breakouts - Choose Your Session – Concurrent Sessions in Rooms A & B

Industry Leaders Best Practices Workshop / Vendors Showcase Two sessions held concurrently in different rooms. Hosted by members of the Kain Automotive Team,  these sessions will include 2 presentations in each by well-known industry leaders presenting ideas  and case studies on how their clients use their products and services to grow their business.

Room A

10:45 – 11:20 am – Nick Holliday, Area Manager – 22Squared

Room B

10:45 – 11:20 am – Ian Cruickshank, VP of Sales – Speed Shift Media

Main Room

11:25 – 12:25 pm – Lunch and Key Note Presentation and Vendor’s Showcase Mike Berg, Manager of SaleMove - Autobytel

Main Room Performance Acceleration Training Sessions – KainAutomotive Team 

12:25 – 1:10 pm – Tiea Roper & Jessica Kain, Kain Automotive

“Accelerated Internet / BDC Processes & Tactics Workshop”,

1:15 – 1:55 pm – David Kain & Chelsea Magee, Kain Automotive

Build your “Business Development Dealership” Main Room

2:00 – 2:30 pm - Best Idea Awards & Wrap Up Session, Jessica Kain & David Kain, Kain Automotive

Complete your action plans, door prizes, submit 2014 commitments and adjourn. The Prize for the  winner of the Best Idea Session will be a $1000 Sponsored by Dealertrack. Submit your ideas to Chelsea@kainautomotive.com.

10th Annual Kain Conference

10th Annual Kain Conference

or 10th Annual David Kain Conference or 10th Annual Automotive Digital Success Workshop or 10th Annual KainAutomotive Digital Success Clients & Friends Workshop!

No matter what you want to call it, It's going to be a great one!

Not only with the HookLogic team be in attendance be we are also a Title Sponsor. It's hard not to sponsor such a great event.

The "Workshop" will consist of Advanced Processes, Tactics, Technology, Digital Marketing Strategies and Solutions for Internet / BDC Operations

Accelerate your internet sales performance beyond the basics through proven practices, cutting edge strategies and techniques that will differentiate your operation from your competitors. Learn how to build on your Internet / BDC operations blueprint and accelerate your performance, regardless of your level of experience. You’ll come away knowing how to achieve internet market leadership through a mix of tried and true techniques along with the unique and speculative Break-out of your comfort zone and leverage your abilities to serve your customers beyond their wildest expectations and enchant them with how you do business.

SCHEDULED SPEAKERS:

Each year David Kain hand selects the best speakers to present and this year is absolutely no exception!

• David Pyle - Senior VP of Sales - Autotrader & KBB
• Bill Wittenmyer - Partner - ELEAD1ONE
• Amir Amirrezvani - Co-Founder - DealerOn
• Dave Hoffman - Account Manager - Google
• Alex Vetter - Senior VP - Cars.com
• Jon Ferrara - CEO - Nimble CRM
• Christian Salazar - National Sales Director - Dealer Fire
• Jon Budd - Senior Group Manager - New Media - Hyundai Motor America
• Mike Berg - Manager of SaleMove - Autobytel
• Gary Bang - VP & GM of Tampa Harley Group
• Dean Evans - CEO - LotLinx
• Jason Wiley - Director of Sales - Haystak Digital
• David Metter - President - HookLogic
• Ricky Lopez - Ecommerce Director of Crown Automotive Group
• Beth Walter - Regional Sales Manager - L2TMedia
• Ali Mendiola - Business Development Manager, Digital Retailing - Dealertrack
• Jonathan Wolske - Culture Evangelist - Zappos.com
• Todd Levy - Sr. Acct. Executive, Automotive - Twitter
• Patrick Workman - Client Partner, Global Marketing Solutions - Facebook
• John Gottschalk - Senior Vice President of Customer Engagement - FordDirect
• Tracy Myers - Owner - Frank Myers Auto Maxx
• Todd Smith - CEO - ActivEngage
• Jeremy Anspach - CEO - PureCars
• Mike Haeg - Director of Business Development - Century Interactive
• John Malishenko - COO - Germain Motor Company
• Nick Holliday - Area Manager - 22squared
• Ian Cruickshank - VP of Sales - Speed Shift Media

Plus a Dealer Panel & Fundamentals Workshops by The Kain Automotive Training Team!

SCHEDULE OF EVENTS

Registration will start at 11:00 am on November 10th and the Workshop will conclude at 3:30 pm on November 12th. Official Agenda will be released this week!

Event Sponsors Featured in the Vendors Showcase will be announced soon!

DO NOT miss out on this amazing opportunity to help your business excel through the latest Advanced Tactics, Digital Marketing Strategies, and Technologies that you can put to use immediately!

We hope to see you there!

Click here to register

Follow HookLogic AutoHook During The Driving Sales Executive Summit 2014

DSES_Logo

DSES 2014 - HookLogic

It’s been a year already. Hard to believe huh? Feels like only a few months ago the team was in Vegas for the last DSES.

Driving Sales Executive Summit (DSES) gets started on Sunday the 12th at the Belliago. Here’s the low down with all the info you need to know in relation to HookLogic AutoHook and DSES.

We Are The Official DSES Show Provider!

Keeping to our tradition, HookLogic AutoHook will be your (dealers and partners) OFFICIAL “Show Provider” for DSES.

If you’re attending DSES 2014, we invite you take advantage of our complimentary limousine service to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties.

Starting Sunday October 12 at 8:00AM text 'vegaslimo' to 55678 for rides to and from the airport and to and from your Hotel and the conference. Limousine service will also be available up until 10:00pm each night of the event. Not only will you driving around is class, but our limos will be stocked full of “refreshing beverages” (BOOZE) – compliments of  Ryantech Cloud Services .

Rides are on a first come, first serve basis and no reservations can be made in advance.  We hope you enjoy the HookLogic limousine service.

Party Time with Dealer.com

The Bank night club

In typical high-class fashion, the crew at Dealer.com and DealerTrack will be hosting a Dealer Appreciation Party at The Bank Nightclub. All DrivingSales attendees are invited to enjoy food, drinks, and fun on us!

Where: The Bank Nightclub at Bellagio When: Monday, October 13, 7:30 – 9:30PM Who: Any dealer registered for DrivingSales. Just show us your badge at the door.

The party is Open to all DSES attendees. Guest only need to show their badge to attend. And since HookLogic is the official Show Provider, if you happen to need a ride to the Party? We Gotcha covered - text 'vegaslimo' to 55678.

hooklogic-logo

Where to find HookLogic and the AutoHook Team

Not only are we the Official Show Provider for DSES but we are also a full sponsor of the event and will have our booth and team in full effect. Stop by the HookLogic AutoHook booth for some swag, to say hello, or to charge your phone using our complementary mobile phone charging station. And while you phone is charging, ask one of our product advocates for a quick DEMO of...

• Web2Show
• Lead2Show
• Bulk Incentive Generator
• TradeHook

Connect with us at the Cabanas

OEM and/or Agencies – tired of the stuffy meeting rooms and hallways? If you would like to meet up with the HookLogic team at our Cool Cabana to see what we have been working on – contact us to schedule time.

The HookLogic Cabana is located at the Bellagio, right outside in the pool area. Look for the large feather banner with the HookLogic logo.

We hope to see you at this years DSES, but if you’re not attending the conference this year or if you are and want to keep up with the HookLogic AutoHook team – follow us across the social channels..

Follow us on Twitter Like us on Facebook

See you next week at DSES! Safe travels.

Dealer ThinkTank Boston - Review

Dealer ThinkTank Entry Sign

Dealer ThinkTank, a group of auto and sales experts that provide insights and strategies for the auto industry, visited Boston last week. I was lucky to able to sit in on the conference, representing HookLogic AutoHook.

While the topics all focused on how to compete in a automotive digital world, I was struck by the theme of “trust” that ran through the day. It seems like the dealership industry is facing some of the strongest challenges in this new data-rich, transparent, hyper-connected world.

First, you have the reputation of the typical car dealer. As we saw during the conference, you just have to Google “car dealers are…” to see what people typically think of them. Even better, do a Google image search for “car dealer.”

Studies have shown that car dealers rank lower in terms of trust than nearly every other profession. Now contrast that with the internet, where consumers have the ability to control their experience, find copious amounts of data in minimal time and manage communications more selectively than ever. Then add in the increased impact of consumer-to-consumer transactions.

It’s no wonder dealerships are struggling to find their way in the internet age.

The Dealer ThinkTank pros had several ideas on how to improve the sales process to improve both real and perceived trust, most of which focused on improving and controlling the information flow, while still maintaining credibility and transparency.

My favorite idea of the day, thanks to our very own Jeff Kershner , who presented at the day, was the recommendation that dealerships give consumers pre-loaded tablets as soon as they enter the showroom. Not only do you immediately entrust them with an expensive piece of equipment, but you give them a chance to do a lot of research, without feeling like they need to look somewhere else. There’s no end to the information you can provide to potential customers (the importance of providing content being a theme echoed by Eric Miltsch).

This idea dovetails exactly with HookLogic’s AutoHook solution for dealerships, where consumers are given a gift card incentive to physically show up at a dealership. When a consumer goes to the dealership to redeem their incentive, they get it immediately, within 30 second of walking in the door.

They don’t have to sit through a sales pitch, jump through hoops or fill out massive input forms – all of which can both frustrate them and jeopardize the tenuous trust that dealerships are trying to promote.

The goal of AutoHook is simply to get qualified customers in the door, where the dealership’s sales professionals can then manage the interaction. Combine the two ideas, giving consumers tablets on which they can both redeem their incentive and then browse relevant content, and you just might have dealership magic.

Your Show Provider (by Limo) at NADA 2014 - New Orleans

HookLogic Gears up for NADA 2014 - New Orleans

NADA_2014

#HOOKLIMO

NADA 2014 is right around the corner. As I'm sure you're already aware this years NADA is being held in New Orleans. In tradition, HookLogic will be your (dealers and partners) official  “Show Provider”, at the 2014 NADA Convention.

If you're attending NADA 2014, we invite you take advantage of our complimentary limousine service to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties that happen.

Not only will our limos offer "refreshing beverages”, mood setting music and a great atmosphere to have engaging conversations with your co-workers and friends, but we will also be hosting a Fun CONTEST! 

text NADALimo to 55678 from your mobile phone and our VIP Limo drivers will contact you back to arrange for pickup and drop-off.

The service is first-come-first-serve and our drivers will give priority to our HookLogic premier clients, OEM partners, and agencies of record so depending on the number of people requesting transportation you may or may not have to wait. The limos will be in service on between 8am and 10pm Friday Saturday and Sunday.

To take advantage, text the word NADALimo to 55678 from your mobile phone and our VIP Limo drivers will contact you back to arrange for pickup and drop-off.

HookLogic, the industry innovation leader in providing quality traffic to your showroom, looks forward to providing you with a quality "show" to your destination.

Before you head out to the conferences be sure to Follow us on Twitter and Like us on Facebook. This is where we will be sharing photos from the convention, parties and announcing the contest winners.

We hope you have a great time in New Orleans. See you there!

HookLogic Is The Official Driving Sales Executive Summit Show Provider!

We Are The Official DSES Show Provider!

Everyone LOVES our complimentary HookLogic AutoHook Limo service. And who wouldn't? Arriving to your Hotel and the Driving Sales Executive Summit in style is a sweet offer.

If you’re attending DSES 2014 this Sunday, take advantage of our complimentary limousine service. to shuttle you and your party in style between the conference, your local hotel, and some of the amazing parties.

Starting Sunday October 12 at 8:00AM text ‘vegaslimo’ to 55678 for rides to and from the airport and to and from your Hotel and the conference. Limousine service will also be available up until 10:00pm each night of the event. Not only will you driving around is class, but our limos will be stocked full of “refreshing beverages” (BOOZE) – compliments of  Ryantech Cloud Services .

Rides are on a first come, first serve basis and no reservations can be made in advance.  We hope you enjoy the HookLogic limousine service.

Complimentary Limousine Service - On Us!

In the true meaning of HookLogic being a "Show Provider", we would like to provide you a ride to the "Show".

If you are attending Driving Sales, Digital Dealer or J.D. Power conferences this month, Follow HookLogic into Conference week 2013 as we invite you take advantage of our complimentary limousine service to shuttle you and your party between the conferences, your local hotel, and the Vegas strip.

We will be offering refreshing "beverages" while you enjoy your ride with us, compliments of MSCloud Services.

All you need to do is text the word VEGASLIMO to 55678 from your mobile phone and drivers will contact you to arrange for pickup.

The service is first-come-first-serve and our drivers will give priority to our HookLogic premier clients, OEM partners, and agencies of record so depending on the number of people requesting transportation you may or may not have to wait. The limos will be in service on Sunday between 12pm and 10pm and Monday through Thursday between 8am and 10pm.

HookLogic, the industry innovation leader in providing quality traffic into your showroom, looks forward to providing you quality ride to the Vegas fall conferences.

We hope that you have a great time in Las Vegas.

Hooklogic At Google - #DSMV13 Recap

google DSMV

The HookLogic Crew was at Google!

Google. It’s still hard to grasp after being home for a few days that we were, in fact, on Google’s campus, learning from the very people who shape how Google in the automotive industry works for you.

Sharing means caring, so here is what went down --

Todd Rowe (Google) spoke about the search, trends (which favor our industry) and what we can learn from the people searching for our cars.

• 20 percent of online searches are for a specific brand. That’s a lot higher than other industries. Search generates $154 billion in offline sales in the automotive industry.
• Smartphones are the number ONE screen you need to focus on. To be found you need a multi device strategy
• 44 percent of buyers will look up your phone number on their smartphone, ok that’s a lot – BUT over 90% will visit that same day.

What would happen if they couldn’t find your number?

hook_dsmv_sponsor

Mitch Joel (Twist Image, Digital Marketing Professional) gave us a quote that I won’t soon forget. Mobile devices are the remote controls of our lives.  Joel energetically, as well, in a practical way gave us roughly five new rules to digital marketing.

• You must own the direct relationship to the consumer. Personalization is paramount.
• Utility or death – Be useful or provide something useful for your consumer.
• The only screen that matters is the one that’s in front of the consumer.

Joel left us with thinking about being more active with media rather than passive.  Can a buyer find you from where they are on their one screen – be in blogs, Twitter or Instagram?

Dan Moore (VIN Solutions) spoke about website and consumer paths to websites.

Most shoppers are visiting Monday through Thursday – are your specials updated?

Duncan Scarry (Haystak) took the stage to tell us all we needed a little bit more common sense in our approach to digital marketing.  He’s right. Scarry’s presentation brought some great questions from the crowd:

• Q - What content is critical? A – The content on your website should be integrated across all platforms.
• Q – Should I be spending more on SEO or SEM? A – Don’t spend less on either.

David Metter chilling over Coffee

Jordan Hyatt (Google and former Internet Manager) and his YouTube presentation sparked the majority of the room to stop and think – and, to drive home the fact that so many dealers don’t take advantage of the importance of a YouTube presence.

• The magic of YouTube is in the stats. 183 million automotive consumers watch video in the buying process (9 out of 10 vehicle shoppers). One in 4 views are from a mobile device.
• Forget Generation X, Alpha or whatever – this is Generation C – The Connectors and they share moments that matter to them. They spend more time watching videos than TV.
• YouTube’s magic is about to go up a notch with True View for ads. If you’ve been passive about getting into video ads – you’re time is up. Get on board.

Kevin riding across Google campus

Neil Hoyne (Google) hit up everyone’s favorite – Analytics.  Also, he talked about everyone’s other favorite – Conversion.

• Consumers have four stages: Dormant, Aware, Consider, Convert
• The majority of us only focus on the last stage, conversion

It’s not new information to tell you that today’s shoppers research more than any other – research is not conversion, so be sure you’re there when they are aware your dealership has the specific model they’re considering buying.

Lindsey Schultz (Google) peaked the interest of the room with her presentation on enhanced campaigns and the data behind them.

• Reach the right person at the right time with the right message
• 47 percent of auto inquires come through mobile devices

No matter how you slice it, Google’s ability to determine which ads to show a consumer based on time and location of search is beyond awesome. It's that big data that determines which ad should be shown, one about 0% APR or $15 oil changes.

Dinner at DSMV

In a technology-focused event, Cardone Cardone had us checking our ability to focus on people.  He advised us that if we focus on people, our employees, our customers, our future customers, the technology will solve itself.

Monica Morse (Google) had the big job of speaking to our group about Google +.  Between reviews and multiple location confusion this can’t be the easiest presentation with an audience of automotive pros.  With that being said, Morse did come to the rescue and helped many dealers in the room.

• Claim your Google + URL, upgrade your page and start engaging with the 390 million users.
• Use Hangouts!
• Merge your YouTube and Google +
• 1 in 3 buyers consult online reviews

If you’re skeptical about using a Hangout, (understandable) members of the audience admitted to successfully using it for sales – and, check out this Toyota Prius Hangout.

Jonathan Rosen (Kenshoo), was all about the assist. How will you assist the consumer via your marketing? Rosen stressed that one part of your marketing assists the path to conversion.  For example, email blasts assist and integrate with other marketing efforts to facilitate the conversion.

Q&A Dealer Panel:

Moderator: Christine Merritt Head of Business Development and Partnerships Channel Sales North America

Dealers:

Kevin Frye Jeff Wyler Group Gordon Howard Hoover Toyota Gabriel Montano Groove Auto Group Jim Bell Don Ayres Honda

Hoover Toyota says they’ve fully embraced digital marketing and the proof is in Gordon’s “silly” YouTube videos, over 600 of them.

Jim Bell says he keeps his team educated and thirsty for knowledge through his own educations and training with his 20 group.

Gabriel Montano is a data guy and uses it to his advantage to track metrics that are specific to shoppers’ buying habits on his websites.

Kevin Frye advised the audience to focus on mobile devices, but to go a step further and check everyone’s phone skills.  With so many people click to calling on their mobile devices the dealership employee answering that call better be good.

As if all of this wasn't enough, we were trusted with seeing even more, learning even more - but, we took a Google vow of silence to not share "coming soon" programs, technology and just great goodies for our industry.

Jeff Kershner and Alex Jefferson

HookLogic Sponsors the 2013 Digital Summit at Mountain View (Google)

DSMV13

HookLogic and the AutoHook team is excited to not only be attending but also sponsoring this years Digital Summit at Mountain View - #DSMV13.

Held directly on campus at Google's Mountain View headquarters, dealers will learn about the leading edge philosophies and technology from the best of the best in the automotive industry. Attendees will be spending 2 days with automotive industry experts and product leaders from Google learning about new opportunities and advanced technologies that will help your dealership move ahead of the competition.

What an amazing opportunity!

Digital Summit @ Mountain View

When: Aug. 6-8

Where:  Mountain View, CA

Contact: 

General Info

Travel Questions

Registration

If you're a twitter user, be sure to set up a saved search for #DSMV13 to keep yourself updated with the latest news, announcements and  conversations happening at and around the Digital Summit at Mountain View event. And while you're at it, be sure to follow HookLogic/AutoHook on twitter @lead2show

Seats are limited to 150, and attendance is by invitation only. To receive an invite, please request it online.

Check out this incredible line-up of speakers and sessions:

Mitch Joel, author and president of Twist Image, helps us “Reboot Automotive Marketing”

Todd Rowe, Google’s Managing Director – Global Channel Sales (Adwords)

Neil Hoyne, Google’s Global Program Manager for Attribution. Neil knows conversion and how to obtain more of it.

Jordan Hyatt, Google’s Senior Product and Solutions Specialist, Automotive. Jordan is responsible for new advertising products and strategies for large automotive groups, as well as manufactures.

Lindsey Schultz, is Head of Industry, Automotive Dealerships at Google. Her team focuses on educating dealers.

Grant Cardone, author and automotive leader will bring best practices to the table for success in 2013 and beyond.

Monica Morse, Google’s go to professional for making social work for small businesses

Dan Moore, as the director of sales for interactive marketing at VIN, Dan shares the knowledge you’re looking for at the dealership.

Duncan Scarry, founder Haystak Digital Marketing. Duncan has a way of encouraging success within each person he meets – and he’s ready to share his secrets.

August 6 – 8 can’t come soon enough!

For more information about this phenomenal event, visit Digital Summit’s site.

https://twitter.com/search?q=%23dsmv13&src=hash

Customer Service at HookLogic - AutoHook

They say a typical business hears from only 4% of it's dissatisfied customer. Only 4%.  Does this mean 96% of their consumers are satisfied? Of course not. There could be several reasons why the typical business only hears from 4%, but I would like to focus on one.

Ease of communication. 

How easy does the typical business make it for dissatisfied consumers to reach support or the right person? How easy is it for a consumer to reach someone that can address their concerns at your dealership? Something to think about, no doubt.

Let's be honest - the reality is, very few people welcome complaints. A disgruntled consumer is never fun to deal with - it takes talent and experience to turn a consumers lemon into lemonade. Is there something you can do to help prevent the buildup of disappointment a customer may experience?

Here at HookLogic, we believe the secret to great customer service is encouraging our customers to communicate with us their concerns, questions and ideas pro-actively. We help accomplish this by offering several points of contact for support.

If at anytime YOU have a question, concern, idea or just want to say hello - below is a list of the many channels we offer for you to communicate with us:

customers experience admin support

Customer Support Hotline - This one is a given but you might be surprised by how many people do NOT pick up the phone. For our customers that would like to talk to us by phone, our main line number is 855-LEAD-2-SHOW (855-532-3274). Give is a call if you need something.

Fast, Effective Email - We have a dedicated email for dealer support - dealersupport@hooklogic.com. Do yourself a favor and add our email to your address book so you have easy access and there's no need for you to remember it . While you're in your address book, go ahead and add our phone number too :)

Chat - As many dealers are leveraging chat to obtain sales leads, we offer chat to our customers for support. When you log into your dealer admin, you'll notice we have a chat bubble in the bottom left of your browser. There you can see if we have a support representative online to chat (we usually do during business hours). If for some reason there's no one to chat with, please leave a message and we will get back with you ASAP.

Not only do we offer Chat within our dealer admin, we also have it on our main website - leadtoshow.com. If you have a question, you can chat with us right from our website without having to log into your admin.

Also - You'll soon notice a chat icon in the bottom of our support emails and weekly email reports.

Don't be shy. If you have question, a concern, an idea on how to better leverage our services at your dealership, or maybe you just want to get to know us better, use ANY of the above channels to communicate with us here at HookLogic.

Our customers are using the industry's best technology to increase their lead to show rate and sell more cars each month. On top of that we want to offer you the industry's best customer support and experience.

We look forward to hearing from you!