I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental principles of supply and demand. The price of goods and services is a direct reflection of the market’s available quantity and requirement of said goods and services. As I assume you’ve heard, Google - the guru of digital adaptation - altered the layout of their search engine results pages (SERPs) to better align with the mobile movement. In February of this year, they removed paid ads on the right side of SERPs – leaving less ad real estate and of course, more competition amongst dealerships.