HookLogic Launches Mobile2Show

HookLogic Helps Auto Dealers Conquest Customers Away From Competitors New York, NY— January 21, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the launch of Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.

“Mobile usage has become an important part of the car buying process. Over 60 percent of customer’s visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. And two thirds of those will leave that dealership and visit another store within a day. This is called showrooming. Now, more than ever, dealers need a mobile strategy,” said David Metter, president of automotive for HookLogic.

Mobile2Show "Showrooming" Solution from David Metter on Vimeo.

Mobile2Show helps dealers to conquest customers away from a competitor’s dealership and into their showroom. Its responsive design enables the display of a call to action on mobile devices or the dealer’s mobile site. Once clicked, the incentive is delivered by email or text message and the customer is promptly connected to the dealership through the e-delivery of driving directions, or via phone.

HookLogic’s user interface has over 19,000 franchised dealerships precisely mapped out, making it an easy process for dealers and OEMs to locate and choose specific competitive dealerships to target with Mobile2Show. When a customer at a targeted competitor searches the dealer’s or OEM’s site, a dynamic offer pushes the customer out of the competitor’s dealership and into the Mobile2Show dealership for a test drive. Once at that dealership, the customer redeems their offer via a simple 30-second process that precisely attributes the showroom visit and sale back to the mobile offer. Mobile2Show is the first true automotive showrooming solution tied to HookLogic’s award-winning attribution engine, which can directly attribute sales at the dealership, and in most states, from other dealerships as well.

Should the customer fail to visit the dealership’s website while showrooming, HookLogic’s dynamic incentives enable Mobile2Show to target customers browsing on hundreds of other mobile websites and apps powered by Verve Mobile. Each dealership and OEM can customize the targeting of customers based on geographic region and local Auto Intenders. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer...

“Our dealers and OEM partners can protect their own backyard, conquest around competitor’s dealerships, and even retarget opportunities,” said Metter.

Mobile2Show is the latest addition to the AutoHook Suite of Solutions which includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. And Lead2Show, a tool that maximizes the dealers 3^rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers.

To schedule a demonstration of Mobile2Show or any of the AutoHook Suite of Solutions at NADA 2015, January 23-25, or at any time, click here and fill out the quick form.

Jeff Kershner Presenting AutoHook Case Study at DMSC in February

The agenda for the 2012 Digital Marketing Strategies Conference (DMSC ) is set and HookLogic's Director of National Sales Jeff Kershner is slated to present with General Manager Tom White Jr. to present their case study of AutoHook at Tom's Suzuki dealership in Wichita. The title of their workshop is "Using Online Targeted Incentives to Increase Lead to Show Ratios". Suzuki of Wichita began using AutoHook at the dealership in August of 2011 and has experienced tremendous success with the Web to Show product. This case study examines  how the Suzuki dealership has utilized the AutoHook tool and where it is experiencing the greatest success. You will also have a chance to see some of the performance numbers associated with AutoHook at this dealership.

To view Tom's recent customer video testimonial about AutoHook, visit our YouTube channel.

Enter for a Chance to Win

As an incentive to attend this session, HookLogic will be giving away a $250 gift card to ONE LUCKY WINNER.

Simply text "lead2show" to 55678 and be entered for a chance to win.

You must be in attendance to win as the winner will be announced during the session.

About DMSC

The Digital Marketing Strategies Conference (DMSC) is designed to assist dealers create a market dominating digital marketing strategy for the year ahead.  DMSC is conveniently scheduled just prior to the 2012 NADA Convention (Feb 1-3).  The conference is designed for dealers, managers, and Internet sales professionals who want to stay ahead of the competition. It is an intimate event that is limited to 150 dealership employees.  This allows the instructors and speakers to work hands-on with dealers in attendance. [Learn more...]

It's February 7, 2012...Now What?

It’s February 7, 2012…Now what?

Imagine it’s the day after NADA…the flurry of NADA activities, meetings, demo’s, and appreciation events are now behind you. All the planning before-hand has left you overwhelmed with action items. As you sit at your desk, you pull up your conference notes and after a quick glance say to yourself, “Where do I begin?”.

If you’re like me, the reasons you attend a conference is to learn, connect and apply. And, how do you organize all those presentation notes, business cards, marketing brochures, meeting notes and follow up action items? In follow-up to an article I read that Eric Miltsch posted on DrivingSales, I started thinking about “after” NADA. As you plan and schedule now, keep these three things in mind for AFTER:

As I sit at my desk AFTER NADA:

1) Create a summary of key learnings (all those highlights and notes you made) to forward to your leadership team (if they were there, keep it for yourself). This will serve as your working document and easy to decipher notes for use in strategy. If you had to write it now, what would you include?

2) With your goals outlined from "Before NADA" (which should align with the dealership strategy), list two action items for each of those listed in "before".

3) Expand on each with "how" each will be accomplished.

NOTE: Keep these three things in mind as you attend each event which will help organize actions into buckets along the way making the "after" easier "now".

An example check list to consider:

3 "must visit" companies:

1) Company A will help accomplish X 2) Company B will help facilitate X 3) Company C is new and I want to learn X so I can do X (personal development)

3 "must connect with" peeps and why each is important:

1) Peep #1 2) Peep #2 3) Peep #3

3 impacts I want to make in my dealership/s when I return:

1) Impact #1 (immediate application, high impact effecting goal X) 2) Impact #2 (<short term> action item, high impact effecting goal X) 3) Impact #3 (<long term> action item, high impact effecting goal X)

"Lead the Way" when you return and  have a short, concise action plan detailing 2-3 deliverables for each goal, get the right people at your dealership on board (buy-in, involved), set realistic deadlines and ensure follow-up with each new connection.

Close the loop on your conference experience.

Check out this article where Todd Smith of ActivEngage is mentioned with his 2012 marketing trends that will have the biggest impact. How do your goals relate to these top 3?