Sounds crazy but it is true. Some of you know this but the AutoHook product line was born out of an idea with the existing product offering that HookLogic had in its Travel and Retail verticals and a chance meeting with an auto dealership group executive (me!). That was back in 2007 and there was never a thought in my mind at the time about building out a company with industry-leading products and a stable of great customers. We were just looking for a solution to a problem; how to get more customers to show up and buy a car. It is a good feeling to stand here now, next to my co-conspirator, Jeff Kershner, and see how the AutoHook team and products have evolved. In reality, the first 3½ years were just a huge beta test with very small growth. The only dealers that jumped on the product were close friends of ours that we shared our success with. It’s only after last June 1st that the floodgates were opened. Since then, we have added hundreds of dealers, formalized our products, and partnered with some leading vendors in the automotive industry. More importantly, we have pushed thousands of customers into your showrooms and been credited with selling thousands more the cars of their dreams. As we grow towards 1,000 dealers on the AutoHook Suite of Products, HookLogic continues to grow its team and enhance its product offerings.
Our team continues to grow as well. I would like to welcome Ani Hagopian, Manager of Client Services, to the AutoHook team. Ani will lead the charge to make our existing clients even better. Another new member, Kristine Williams, has been added to the Operations and On-boarding team. Kristine joins AutoHook after 10 years with RL Polk. If you have a chance, please welcome them to the team.
We are far from a coupon company. In August, we will announce a brand new website product to complement our Web to Show and Lead to Show tools. We will also roll out an extra data enhancement to Lead to Show, giving it the most robust data set to date. In addition to enhancements to our incentive-based solutions, we will roll out our Product Ads Solution Suite; 4 products that have been utilized by companies like Expedia, Sears, and Staples. Over the past year, they have been successfully rolled out in the UK with Europe’s leading automotive listing site, www.autotrader.co.uk. Get ready, you will see these dynamic Product Ads in September.
Another area of growth is through strategic partnerships. Check out our growing list of partners . These partnerships help enhance our existing products like Lead to Show. Robust data from companies like RL Polk and Dataium help target in market shoppers and drive them into your dealership. As we continue to move forward with additional products, we need your help to update our records with your preferred vendor partner list. This way, we know which companies to target on your behalf. You received a survey last week via email. If you haven’t filled it out, you can click here. Please take a couple of minutes to complete our short 6-question survey. If you complete the survey, I will gladly send you a $15 Starbucks card. You will also be entered into a contest on August 15th that will award one lucky winner a $100 MasterCard.
