Don't Just Be Accessible With Mobile...Be Effective
"The invasion of the smartphone has changed how consumers shop for everything, including high-end purchases like automobiles."
When it comes to potential car buyers it is not uncommon to see people browsing mobile sites either looking at a dealership’s inventory, comparing prices and information, or shopping their trade in.
Walk in to any coffee shop, cafe, bus stop, train station, or almost any venue really, even at your dealership and you will see the masses browsing the mobile web or tooling through an app on the newest generation of cell phones, otherwise known as smartphones, many of them researching vehicles and local dealers.
Smartphones are defined as mobile phones that operate with advanced capabilities and operating systems, similar to that of PC functionality. These phones have Internet browsers and capabilities, and increasingly people are completing their internet browsing on these phones.
The new challenge then for auto dealers is not only how to be accessible via mobile but also how to be effective with mobile.
By effective, I mean being able to convert the right people at the right time.
Converting auto shoppers in a mobile environment often results in acquiring less information about each person because there is less real estate with which to work and also because if it isn't uber-convenient then there is a high chance you will lose the visitor all together. Therefore you need simple and highly effective conversion tools that differentiate your dealership from the others.
Gift card incentives are proving to be effective for this, and dealerships across the country are benefiting from increased incremental sales with effective tools such as HookLogic'sWeb to Show and Lead to Show products.
But it's not as simple as offering someone a gift card for coming in for a test drive. To do this effectively and consistently over time your dealership will need not only the best technology but also the right partners and a good process built in to both the front-end and back-end.
Nowadays the right tools and the right technology require being effective in mobile too. This might involve a mobile web version and/or a mobile app version of your reward incentive and it might require effective SMS (or text message) marketing techniques. For HookLogic Web to Show customers, influencing shopper behavior via mobile has recently been made all the more feasible.
As stated in a recent press release by HookLogic's Chief Product Officer John Berhman,
"HookLogic‘s new Web to Show 2.0 solution for mobile coupled with our AutoHook suite of products means we are able to influence car buyers into the showroom from whatever channel they choose to shop.”
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In addition to this new mobile offering, HookLogic has also launched its mobile redemption app. With this new app, dealership personnel are now able to validate, redeem, and measure incentives directly from their mobile devices in real-time.
The dealer mobile redemption app is available in Apple iOS and Android versions and can be downloaded at the Apple App Store and the Google’s Android Market respectively. To learn more about this new app visit our recent blog post titled, Redeeming Coupons from the Palm of Your Hand.
To learn more about how HookLogic's AutoHook Suite of Products can help increase the number of incremental sales at your dealership, contact us today by visiting our website, or call 1-646-532-4707.
