So far we have introduced the 2014 Performance Analysis Reports for Volkswagen, Ford, Chrysler, Toyota, and Kia. Who's next? How about Mazda? Here's a quick summary:
Mazda Performance Summary
- 9,609 Hooklogic Incentivized Leads
- 2,423 Walk-ins
- 25% Lead-to-Show rate
- 61% (7 out of 10) Purchase Rate
- 15% Internat Closing Ratio
- 64% Loyalty / Defection Rate
- 70% Conquest Sales Rate
Purchase Analysis Report for Mazda dealerships:
9,609 Hooklogic Leads were generated and incentivized for our Mazda dealer clients during the months of 6/1/2013 – 5/31/2014
Of those incentivized leads, 2,423 walked into a Mazda dealership that utilizes HookLogic’s suite of products to test drive a vehicle after engaging with either Wed2Show or Lead2Show. That makes for a 25% Lead-to-Show rate. This is more than twice the national average of 17%.
Mazda Sales Match Data
Of the 9,609 leads that were incentivized and walked into this group of Mazda dealers for a test drive, 61% (6 out of 10) purchased a vehicle.
Most dealers do a good job at measuring their lead closing ratios and closing the customer once they’re in the showroom. What dealers miss out on measuring is their Lead-to-Show.
Mazda Performance Summary
- 9,609 Hooklogic Incentivized Leads
- 2,423 Walk-ins
- 25% Lead-to-Show rate
- 61% (7 out of 10) Purchase Rate
- 15% Internat Closing Ratio
- 64% Loyalty / Defection Rate
- 70% Conquest Sales Rate
Loyalty/Defection and Conquest Sales
The Loyalty/Defection rate for our Mazda dealer's is 64%. Meaning, of those customers that sent in a lead for a Mazda, bought a Mazda. Our Mazda dealers also have a 70% Conquest Sales Rate.
*A conquest sale occurs when a consumer purchases a Mazda product and did not already have a Mazda vehicle in their garage. Mazda average conquest sales rate: 38%.
Whether it’s a lead originating from your dealer’s website, 3rd Party Lead, Online Chat lead or HookLogic Web2Show, the more in-market shoppers showing up at your dealership, the more opportunities and more sales you'll get.
If you're a Mazda dealer and looking to increase your website leads, internet closing ratio or your lead-to-show rate and overall sales opportunities, Call 855-LEAD-2-SHOW or contact us to learn more.
