Ann Arbor, MI — May 5, 2015 – AutoHook powered by HookLogic, the automotive leader in commerce search advertising and premium provider of lead-generating incentive solutions, today announced that it is experiencing steady and continued growth. And, with a revamped product line released in 2014, growth has accelerated even further in 2015. Results for Q1, 2015 reveal the company is on track to deliver over 700,000 leads, and trending towards 100,000 walk-ins for its auto dealer clients in 2015.
“AutoHook is now one of the fastest growing companies in the auto space,” said David Metter, president of automotive for HookLogic. Web2Show issued almost 20 percent more incentive coupons, and Lead2Show walk-ins are up 7.1%. With that continued growth, we are looking at generating almost 700,000 leads. But more importantly, we are trending to have over 100,000 showroom customers turn up for our auto dealers in 2015, which means they can expect to sell a lot more vehicles.”
The AutoHook suite of products by HookLogic provides the ultimate attribution model in auto. It drives more in-market shoppers into a dealership by offering time-sensitive, high-value hooks. The AutoHook Suite of Solutions includes: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, only redeemable by visiting their showroom. Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers. And Mobile2Show, a best in class mobile targeting and showrooming solution. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.
AutoHook had some particularly healthy results for Q1, 2015 in the mobile arena:
· Mobile walk-ins are up by 3,700%
· Mobile Walk-in rate is up 33%
“Clearly the dynamic mobile piece is working well. We are seeing an increase in the actual walk in rate over our normal walk in rate. When you hit a customer with the right engagement, such as a precisely targeted incentive, at exactly the right time, you are going to trigger them to do something more than normal. And the tremendous results we are continuing to see from our dealers proves it out,” said Metter.
Recognizing the explosive growth of mobile use by today’s auto shopper, AutoHook released Mobile2Show in late 2014, and it is a key part of the company’s strong Q1, 2015 results.
AutoHook user interface has over 19,000 franchised dealerships precisely mapped out, making it an easy process for dealers and OEMs to locate and choose specific competitive dealerships to target with Mobile2Show. When a customer at a targeted competitor searches the dealer’s or OEM’s site, a dynamic offer pushes the customer out of the competitor’s dealership and into the Mobile2Show dealership for a test drive. Once at that dealership, the customer redeems their offer via a simple 30-second process that precisely attributes the showroom visit and sale back to the mobile offer. Mobile2Show is the first true automotive showrooming solution tied to AutoHook’s award-winning attribution engine, which can directly attribute sales at the dealership, and in most states, from other dealerships as well. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer.
For more information or to schedule a demonstration any of the AutoHook Suite of Solutions, visit: www.leadtoshow.com or call, 855-lead-2-show (855-532-3274).
