TRAFFICVIEW ™
Knowing what you sold is only 50% of the solution…
What about the sales you lost?
FIRST-EVER VISIBILITY INTO YOUR SALES & DEFECTION TRENDS
TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science's daily industry-wide sales* and defection data, transforming it into a multidimensional view of what's really going on at your dealership. TrafficView exposes gaps in your sales and follow up processes and your lost sales tied to a specific lead source, model, geography, competing dealer or brand and even down to your individual salespeople.
* Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
TrafficView includes monthly consulting with our experts.
IDENTIFY LOST SALES TIED TO A SPECIFIC
Lead Source
Salesperson
Geography
Model
WHY TRAFFICVIEW?
We’ll let the dealers do the talking…
REVEAL TRUE PERFORMANCE BY SALESPERSON
In the example above, this dealer thought Eric was one of their best salespeople. But when you layer defection data on top of what they sold, the real story shines through. You see how many opportunities Eric touched that went on to purchase from a competitor. So, in reality, James is their best salesperson. Based on the opportunities he was working, James sold substantially more than he lost. In fact, he lost the least amount of opportunities out of everyone. So success doesn’t always translate to selling the most cars or selling more than you did last month. It can also mean losing the fewest opportunities to competitors.
POWER TO KNOW WHAT YOU'RE LOSING
Expose weaknesses in your lead follow-up process and see when defections start outpacing sales by day
This dealership was seeing a jump in sales between days 8-14 post-lead in their CRM. However, TrafficView showed that during this same time frame when they thought they were killing it with 60 sales, there were 150 customers — marked opportunities in their CRM — that went on to purchase a car somewhere else. That’s a problem they would have never known about without TrafficView.
SEE LOST SALES TIED TO A SPECIFIC LEAD SOURCE, COMPETING DEALER, TRIM LEVEL & MORE
Lost Sale Summary
Defection by Dealer and by Lead Source
A 360° VIEW OF YOUR SALES OPERATIONS
See your CRM data come to life through the power of the Urban Science® DataHub™
"THERE IS SIMPLY NOTHING ELSE IN THE INDUSTRY WE'VE SEEN THAT CAN PROVIDE US WITH MORE INSIGHT INTO OUR MARKET."
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"We were one of the very first dealer groups to use Urban Science’s TrafficView. Since it’s been implemented in our stores, our executive management team has been able to identify areas of missed opportunities and our sales operations have improved. Unlike any other report, TrafficView pinpoints where we’re losing sales, how many sales we’re losing on a daily basis, and which competitors we’re losing them to. Between the one-on-one recommendations we get from their team and the accuracy and speed of their sales data, our expectations have definitely been exceeded. There is simply nothing else in the industry that we've seen thus far that can provide us with more insight into our market!"
- Morgan Jelling | Marketing Director, Route 4 Auto Group
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“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding. Being able to see lost opportunities from certain lead providers as well as defections to other luxury brands has been extremely eye-opening. Knowing where our lost sales occur, whether it is within the Mercedes-Benz brand or a competitive OEM, TrafficView takes our CRM data and turns it into something we can act on to appropriately adjust our marketing efforts and hone in on issues with pricing or process."
- Tom Agresti, Chief Technology Officer, Dream Motor Group
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“We’ve always been curious to see where our lost sales occur and how effective certain lead providers are. TrafficView has been able to highlight this data for us – but that’s just the tip of the iceberg. With TrafficView, we can drill down to an individual salesperson and see their follow up process with their assigned leads and we can even get down to an individual trim level for our vehicles at each store. There truly is nothing like TrafficView anywhere else and knowing that the data is coming from our CRM and then is matched against the Urban Science sales database really speaks volumes as to what they are capable of.”
- Michael Moushon, BDC Director, Universal Nissan & Universal Hyundai
DEALER SUCCESS STORY
Midwest Dealer Cuts Defection By 50% With TrafficView
The dealership wanted to prove a particular lead provider was delivering high defecting leads to their showroom. They needed a solution to validate their decision to cancel this service and show incremental improvement in their sales operations after removing the lead source from their marketing mix.
SET UP A PERSONAL WALK-THROUGH OF WHAT TRAFFICVIEW CAN DO FOR YOUR DEALERSHIP!
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