WHY AUTOHOOK?
WE PUT SCIENCE TO WORK SO YOU AREN'T MAKING COSTLY DECISIONS BASED ON GUT FEELING.
AutoHook® uses scientifically proven sales and defection insights to drive incremental showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook’s private incentive offers convert leads at a low cost-per-sale for Kia Dealers.
INTRODUCING TRAFFICVIEW™ FOR KIA
NOW DAS ELIGIBLE
TrafficView works by ingesting CRM data and matching it up against the daily industry sales statistics available through the Urban Science® DataHubTM to provide first-ever visibility into your greatest opportunities and losses. The solution uncovers otherwise undetected problem areas across all facets of your sales operations by layering in defection data to show lost sales tied to a specific lead source, model, geography, competing dealer or brand and even down to your individual salespeople.
WHAT IS TRAFFICVIEW™?
REAL DEALER SUCCESS STORY
Dealership cuts defection to Same-Make competitor by 50% with TrafficView™
The Dealership wanted to prove a particular lead provider was delivering high defecting leads to their showroom. They needed a solution to validate their decision to cancel this service and show incremental improvement in their sales operations after removing the lead source from their marketing mix.
PRIVATE OFFERS PROVEN TO DRIVE DEALERSHIP TRAFFIC
GO FROM OPPORTUNITY TO ACTION WITH DAS ELIGIBLE INCENTIVE OFFERS.
In-Market
Target in-market shoppers with test-drive or purchase incentives to effectively convert new vehicle leads into sales.
Lapsed Leads
Convert lapsed leads into incremental sales by targeting leads that have gone dormant, but not yet purchased a vehicle.
Aftersales
Effectively target and capture post-sales service opportunity and reduce defection by driving service lane traffic.
TAKE BACK YOUR LOST SERVICE REVENUE
WITH AUTOHOOK® + SERVICESMARTS® INTEGRATION FOR KIA
Improve the effectiveness of your fixed-ops campaigns and take back lost service revenue. ServiceSmarts® identifies missed opportunities and AutoHook incentives convert those opportunities into service appointments.
Isolate, target and incentivize the customers with the highest level of service revenue opportunity.
Target inactive or at-risk customers using your service smarts data.
Deploy AutoHook's custom email incentive campaigns to secure more service appointments without compromising your price integrity.
WHAT KIA DEALERS ARE SAYING ABOUT AUTOHOOK...
"We entered into our initial meeting with AutoHook searching for answers. After seeing our data in TrafficView for the first time, we left with a detailed game plan and immediately got to work implementing new strategies in areas where TrafficView identified specific weaknesses. We’ve already seen a dramatic decrease in defections and we’re extremely confident these changes will undoubtedly continue to grow sales. We look forward to reviewing TrafficView on a monthly basis in order to consistently stay ahead of the competition."
- Joshua Clinton | General Manager, Gunther Kia of Fort Lauderdale
“I have been an AutoHook client since 2015 and I utilize their Web2Show and Lead2Show solutions at both my Kia and Buick GMC stores. Our AutoHook leads are by far my best lead source and practically close themselves, averaging around 25-35%. The biggest difficulty in the industry is getting someone to walk through your door – this is where AutoHook excels. With AutoHook’s solutions that are enhanced by Urban Science’s industry data, I am able to pull in customers from competitors’ backyards and gain market share where I otherwise would not be able to do so with ease. I look forward to continued results in the future and continuing my great relationship with my dedicated Client Services Specialist.”
- John Speights | Digital Marketing Manager, Gay Family Kia
“We enrolled in the Kia ServiceSmarts Program this past September and we have already completed a couple campaigns and the results are fantastic – 628.5% ROI! Being able to strategically target customers with an incentive and then see them come in and visit us for a service appointment at one of our stores is truly another unique way that Urban Science and AutoHook are leaders in the industry.”
- Brett McCabe | Service Director, Peak Kia Littleton & Peak Kia Colorado Springs
