Adapt or Die
The Auto Dealer's Digital Adaptation Survival Guide
If one thing remains constant in the automotive industry, it is that change is inevitable. Change will never cease to come along and disrupt the way we play the game. Just like baseball, dealerships and OEMs continue to introduce new rules into their playbook due to the inescapable realities of change and evolution. This eBook will provide automotive marketers with four vital rules that will give you the adaptation skills you need to prepare for the imminent digital disturbances of the future.
- RULE #1: Constantly Reevaluate Your Game Plan
- RULE #2: Seek Out Change Before You Strike Out
- RULE #3: Never Settle for Mediocre Players
- RULE #4: Deliver a Grand Slam Ballpark Experience
